Today, millions of Americans live, and work, on their mobile devices. If you have social media accounts you use personally to share posts with your friends and follow your interests, you can easily set up an account for your business. Creating accounts for your company can increase awareness and give you an outlet to engage with your audience. You can find everything online: the local boutique you shop at, the nail salon and even your hair stylist. However, what about your family doctor?
Did you know that 41 percent of people said social media would affect their choice of a specific doctor, hospital or medical facility? It’s true. If you’re a healthcare provider, it’s key that you have an online presence. With more and more individuals searching online for a local healthcare provider that best suites their needs, social media is often the first place you can get noticed. In fact, a recent study showed that 60 percent of doctors say social media improves the quality of care delivered to patients. Social media allows healthcare providers to stay connected with their existing patients, attract new patients, build an honest brand that people can trust, provide information and updates on what’s new in the industry, support the community, build traffic to their website and market their target audience.
Here are three important tools to consider when building your social presence:
With more than 900 million users, it’s the best place to start your social media marketing campaign and get real results. With a casual and inviting culture, Facebook makes it easy to set up your profile and “invite” individuals to like your page. It also allows you to schedule and boost posts, as well a target specific ads to your target audience.
Twitter is the best place for staying updated on the latest news in 140 characters or less. With more than 450 million users, it’s another outlet for your brand to be noticed. You can build your audience quickly and get right to the point with your short and direct posts. Plus, your Facebook posts can automatically go to your Twitter, keeping your voice consistent throughout.
Blogging is the best way to get your voice out to the online population and blogs have a high potential of showing up in online searches. A blog allows you to be seen as an expert in your field and the content you share has endless possibilities–you can write a blog on new industry trends, link to your website or social media accounts, or even add photos and video. Blogging is a creative outlet that gives you an opportunity to educate and build a relationship with your readers.