Our Blog

  • ATM waives out of network surchage by selling ads
    September 18, 2012

    If you’re like me you would go five miles out of your way to an “in network” ATM just to avoid the $3 out of network fee. Quite an inconvenience […]

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  • Say What You Really Mean
    September 18, 2012

    I am addicted to my Kindle, I find that I can go through books at an even faster pace than I ever have before, the convenience of taking it everywhere […]

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  • How educated are you on the marketing tactics that are being sold to you?
    September 18, 2012

    I had an interesting conversation the other day with a friend who is in charge of marketing efforts at his organization. He was proudly telling me that he gives the […]

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  • Most small businesses have an untapped sales force…
    September 18, 2012

    In the spirit of building your business, American Express posted “7 Things Every Employee Must Know About Marketing” by John Jantsch (http://www.openforum.com/articles/7-things-every-employee-must-know-about-marketing?extlink=em-openf-SBdaily). It’s true, most small businesses have an untapped […]

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  • Using The Web To Increase The Flow Of Customers
    September 17, 2012

    CASE STUDY TIEFENBACH | Tiefenbach North America, Morgantown, W. Va. Google Adword Campaign In 2010 Tiefenbach North America, LLC, a leading supplier of electro-hydraulic control systems used in longwall roof […]

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  • We Engineered a Brand to Build Loyalty
    September 17, 2012

    CASE STUDY SWANSON | Swanson Industries Branding Campaign Rapid growth brought growing pains for Swanson Industries, the worldwide machining and plating company headquartered in Morgantown, W.Va.  Diversification into steel, coal […]

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  • Greater Morgantown Convention & Visitors Bureau – Facebook Campaign
    September 13, 2012

    CASE STUDY: Greater Morgantown Convention & Visitors Bureau Facebook Campaign The Greater Morgantown Convention and Visitors Bureau launched a Facebook campaign to increase Facebook “likes” (Facebook.com/tourmorgantown). Approximately 2,500 custom beverage […]

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  • We Gave This City A Personality
    August 29, 2012

    CASE STUDY: Greater Morgantown Convention & Visitors Bureau, Morgantown, W.Va. Branding Campaign BTA was challenged with re-branding Greater Morgantown, W.Va. as a visitor destination for the Greater Morgantown Convention and […]

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  • We Know Where Women Are Talking About Healthcare.
    August 29, 2012

    CASE STUDY: United Hospital Center, Bridgeport, WV

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