Digital Marketing Specialist


BlaineTurner Advertising (BTA), a marketing agency headquartered in Morgantown, W.Va., seeks a dynamic Digital Marketing Specialist with experience developing, managing, and implementing digital and social campaigns across a variety of networks. This position will work on various projects spanning SEM, email marketing, social media, research, and reporting. The ideal candidate is driven, self-motivated, and has a passion for taking part in the ever-changing tools and trends within the marketing world.

RESPONSIBILITIES:

  • Development and execution of paid and organic digital/social strategies and budgets across multiple platforms for BTA and its clients. 
  • Manage Google Ads campaigns/accounts, optimizing campaign performance through keyword expansions, copywriting, big adjustments, and performance reporting. 
  • Develop and execute custom content, including writing fresh content and curating relevant articles, images, videos, infographics, and other highly compelling content that engages audiences. 
  • Create and manage ongoing email marketing campaigns. 
  • Prepare and manage digital/social project estimates, timelines, budgets, and functional requirements.  
  • Regularly perform quality assurance checks on various client websites and digital properties. Work with SEM Manager to identify, diagnose and resolve any website bugs or issues. 
  • Manage and execute ad-hoc digital marketing projects as needed for each client.
  • Assist in vendor management and resource allocation 
  • Staying ahead of the curve on new digital/social trends and consumer behaviors, integrating new platforms into our agency and client’s brand marketing mix. 
  • Creating detailed measurement and analytic reports while continually finding ways to improve those metrics through testing and new initiatives. 
  • Participating in agency business development activities. 
  • Other duties as assigned, which is necessary for a fast-paced, changing work environment. 

JOB QUALIFICATIONS/REQUIREMENTS: 

  • Three to five years of digital marketing experience. Agency experience is preferred.  
  • Bachelor’s degree in Marketing, Advertising, Public Relations, Communications, or related field. 
  • Must be flexible, with the ability to multi-task, work under tight deadlines and frequently adjust to changing priorities and timelines. 
  • Excellent written and verbal communication skills, including knowledge of AP news writing and editing. 
  • Outstanding commitment to customer service. 
  • Excels at developing and presenting integrated strategies and detailed budgets. 
  • Strong attention to detail and accuracy. 
  • Experience meeting both client and agency objectives. 
  • Knowledge of Google Analytics and Google Ads platforms. 

BTA is an EEO Employer, offering excellent company benefits, including competitive salary, 100% paid health, dental and vision insurance, paid time off, and a 401k. 

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