5 Digital Marketing Skills to Have This Year
August 11, 2017
The ever-changing preferences of clients and consumers place strategic digital marketing as a top priority this year. Staying up-to-date on search algorithms, social media and content creation are just a […]
5 Tactics to Gain Awareness with Video Marketing
May 19, 2017
Building awareness is a key tactic to effectively market any business. A beneficial way to accomplish this is by producing a video and posting it to social media. According to […]
FCX Systems Case Study
August 1, 2016
BlaineTurner Advertising Earns Prestigious Web Award
January 26, 2015
The Academy of Interactive and Visual Arts (AIVA) has honored BlaineTurner Advertising, Inc. (BTA), a full-service marketing firm in Morgantown, W.Va., a 2014 Silver W3 Award for its production of […]
What Price Do You Pay When You Lose Marketing Momentum?
December 4, 2013
I was recently contacted by a B2B client who decided to forgo all marketing efforts in 2013, following an enormous marketing event in 2012. He felt the “momentum” from the event would carry the business through the next 12 – 14 months. After a decrease in sales and market share; his comment was prophetic: “I guess that didn’t work.”
Marketing Campaigns . . . By the Numbers
March 15, 2013
Before making renovations to a house, most of us check the “return on our investment.” According to U.S. News turning an attic into a bedroom will recoup 73 percent of your investment, a kitchen remodel returns 66 percent, and a bathroom remodel, 62 percent. Like advertising, these are guidelines to make an informed decision, not guarantees.
So, before you invest in a marketing campaign, you should run the numbers, beginning with objectives that are SMART...
BlaineTurner Delivers Solution for Multi-Company Tradeshow
February 6, 2013
BlaineTurner Advertising recently organized and designed a 20’ x 20’ booth for MEC Construction and TCB Pipeline at the Marcellus-Utica Midstream conference in Pittsburgh, Pa. BTA handles all steps in […]
We Engineered a Brand to Build Loyalty
September 17, 2012
CASE STUDY SWANSON | Swanson Industries Branding Campaign Rapid growth brought growing pains for Swanson Industries, the worldwide machining and plating company headquartered in Morgantown, W.Va. Diversification into steel, coal […]