This month, we’re celebrating our client, United Hospital Center (UHC), for winning a 2018 Muse Creative Award in the TV Ad Category.
The Muse Creative Awards is judged and overseen by senior-level, experienced advertising and graphic design professionals, including creative and art directors from international agencies, educators, copywriters, experienced photographers, digital leads, and web and app developers.
We produced the TV spot for WVU Medicine United Hospital Center’s Cecil B. Highland, Jr. & Barbara B. Highland Cancer Center.
The TV spot was created to connect and educate patients about the cancer center. It describes the “wilderness” of a cancer diagnosis and features the UHC Cancer Center microsite, showcasing how a patient can continue to go about his or her daily activities. Cultivating a welcoming persona for the Cancer Center, the commercial encompasses an informative, yet calming, feeling.
The Muse Creative Awards is an international competition for creative professionals who possess the unique ability to inspire with a concept, idea or design – whether through traditional materials or electronic media.