A good landing page will target a particular audience, therefore, it is important to build a unique landing page for each of the offers you create. In order to get started, you must have a plan!
First, ESTABLISH A GOAL. When the viewer gets to your page, what actions do you NEED them to take? What do you want them to do?
Second, create a DYNAMIC HEADLINE. Make the offer as clear as possible; can the viewer understand the offer and what you are asking them to do in less than 3 seconds?
Third, create a VALUE. Provide a valuable offer in order to receive information from your visitors. (The answers to the “What Is In It For Me?” question.)
For steps four through eleven, download the BTA LANDING PAGE CHECKLIST!