A good landing page will target a particular audience, therefore, it is important to build a unique landing page for each of the offers you create. In order to get started, you must have a plan!
First, ESTABLISH A GOAL. When the viewer gets to your page, what actions do you NEED them to take? What do you want them to do?
Second, create a DYNAMIC HEADLINE. Make the offer as clear as possible; can the viewer understand the offer and what you are asking them to do in less than 3 seconds?
Third, create a VALUE. Provide a valuable offer in order to receive information from your visitors. (The answers to the “What Is In It For Me?” question.)