UHC | Oncology: Television Spots

About the Project

BlaineTurner Advertising created two TV spots for WVU Medicine United Hospital Center Cecil B. Highland, Jr. & Barbara B. Highland Cancer Center, to help connect and educate patients about the cancer center. They describe the “wilderness” and how to “bring the pieces together” after a cancer diagnosis, and features the UHC Cancer Center microsite.


The TV spots won a 2018 Telly Award in the Campaign-Promotional category.

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