TOURISM:
Visit Mountaineer Country Website Design and Rebuild
Challenge
Visit Mountaineer Country Convention & Visitors Bureau (VMCCVB) entrusted BlaineTurner Advertising (BTA) with the task of redesigning and rebuilding its website to align with evolving digital standards and user expectations. The existing site had become outdated in both design and usability, limiting its ability to serve as an effective marketing and community engagement tool. The new website project presented an opportunity to streamline the site structure, improve key tools such as the event calendar and business listings, and increase engagement across all audiences.
Situation Analysis
The former VisitMountaineerCountry.com platform, while content-rich, no longer aligned with how modern users discover and plan their travel experiences. It lacked modern design functionality and did not reflect the region’s dynamic growth in tourism, recreation, events, and local culture.
More importantly, the website needed room to evolve with the client’s vision and goals, transforming into a fully integrated planning resource that could connect stakeholders, local businesses, and prospective visitors through intuitive tools and interactive content.
Strategy and Execution
BTA conducted a strategic discovery phase to identify user needs and goals. This informed a clean, intuitive design that supported a broad user base—from locals to long-term visitors. Enhancements included city-specific listings, an upgraded events calendar, and a streamlined backend for staff use. The new site blends modern design with high technical performance, ready to evolve with VMCCVB’s long-term vision.
Results
The new VisitMountaineerCountry.com website is now a dynamic planning tool and strategic asset for the region.
Key accomplishments include:
Enhanced User Experience (UX):
Streamlined navigation, mobile responsiveness, and engaging visuals provide a seamless experience for users across all devices.
Back-end Efficiency for Staff:
The site’s flexibility enables VMCCVB to manage events, listings, and updates efficiently, saving time and promoting agility.
Search Engine Visibility:
Built with SEO best practices, the site is set to perform better in search rankings, attracting consistent organic traffic.
Custom City-based Navigation & Planning Tools:
Location-specific listings and interactive trip features help users explore more deeply and plan more efficiently.