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Our Marketing Case Studies
Healthcare
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"This Is Where..." Total Advertising Campaign for United Hospital Center
Since 1997, BlaineTurner Advertising has been the full service marketing and advertising resource for United Hospital Center. In 2013, UHC tasked the agency with development of a total marketing campaign that would have a personal appeal to several different target groups. The client wanted to reach patients, families, and potential employees while using a strategy that would also reinforce branding.
Tourism
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CVB Debuts Brand Mascot With Social Media Campaign
BlaineTurner Advertising (BTA) wanted to enhance the Greater Morgantown Convention and Visitors Bureau’s (GMCVB) brand recognition and appeal to ages, including Morgantown, W.Va. locals so we created and introduced a brand mascot, “Mo” the groundhog.
Manufacturing
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Manufacturer Embraces New Cohesive Branding
FCX Systems, the world’s leading manufacturer of solid-state frequency converters, ground power support (GSE) and custom power conversion solutions around the world, came to BlaineTurner Advertising (BTA) for a marketing program to build market awareness.
Advertising and Lead Generation
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Cost-Effective Recruitment Campaign For Human Resources Department
After opening a 300-bed hospital, the human resources department at United Hospital Center faced the overwhelming challenge of finding and hiring qualified medical professionals. Declining newspaper readership and increasing classified advertising rates led the recruitment managers to BlaineTurner Advertising for ideas.
In six months, will you be wishing that you hired BTA . . . or be glad that you did?
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Send us a message
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Ginna Royce
President and Creative Director