Using The Web To Increase The Flow Of Customers

CASE STUDY TIEFENBACH | Tiefenbach North America, Morgantown, W. Va.

Google Adword Campaign
In 2010 Tiefenbach North America, LLC, a leading supplier of electro-hydraulic control systems used in longwall roof supports and quality hydraulic parts and supplies, was named the exclusive North American distributor for von Scheven ball valves.  Von Scheven’s high-pressure ball valves are widely used by the mining industry to guide and control fluids.

In an SEO audit, BTA discovered that online searches for von Scheven ball valves did not include Tiefenbach’s Web site in the results.

The agency launched a six-month Google Adword campaign that drove online searches for von Scheven ball valves to a Tiefenbach landing page with opt-in capabilities and conversion analytics. The campaign was supplemented with print ads and a direct mail campaign to 73 targeted prospects.

Overall, there were been 2,357 visits to the Web site, with more than half (1,334) resulting from the landing page conversions. Percentage of new visits to the Web site increased 17.61%. The Google AdWord Campaign received 1,412 clicks and delivered 986,252 impressions.


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