Western Maryland Health System: Cardiac 911


35th Annual Bronze Telly Award:

The Silver Council has recognized and voted BlaineTurner Advertising the winner of a 35th Annual Bronze Telly Award for the production of the television spot, Cardiac 911, for the Western Maryland Health System.

The Western Maryland Health System in Cumberland, Maryland came to BlaineTurner Advertising to produce a 30 second video to help communicate to the geographic area that quality cardiac care is close to home and here for you.

One goal of the Cardiac 911 video was to encourage regional residents to use its Emergency Room when feeling symptoms of a heart attack. Some heart attacks are sudden and intense, but most heart attacks start slowly, with mild pain or discomfort. According to heart care specialist, $$$$$$$, “time is extremely important when dealing with a heart attack”. “Being able to access heart care specialists this close to home is critical”.

A second goal was to educate the public about the convenient post-rehab services offered at Western Maryland Health System and how important rehab is in getting back to a healthy life.

The video was shot on-site to showcase the hospital’s personnel, the hospital’s technology, and the patient’s experience. This allowed for the idea to come to life and display the experience and cardiac care you would receive at Western Maryland Heath System.

Heart Attack Warning Signs
 Some heart attacks are sudden and intense — the “movie heart attack,” where no one doubts what’s happening. But most heart attacks start slowly, with mild pain or discomfort. Often people affected aren’t sure what’s wrong and wait too long before getting help. Here are signs that can mean a heart attack is happening:

  • Chest discomfort. Most heart attacks involve discomfort in the center of the chest that lasts more than a few minutes, or that goes away and comes back. It can feel like uncomfortable pressure, squeezing, fullness or pain.
  • Discomfort in other areas of the upper body. Symptoms can include pain or discomfort in one or both arms, the back, neck, jaw or stomach.
  • Shortness of breath with or without chest discomfort.
  • Other signs may include breaking out in a cold sweat, nausea or lightheadedness

As with men, women’s most common heart attack symptom is chest pain or discomfort. But women are somewhat more likely than men to experience some of the other common symptoms, particularly shortness of breath, nausea/vomiting, and back or jaw pain.
Learn the signs, but remember this: Even if you’re not sure it’s a heart attack, have it checked out. Minutes matter! Fast action can save lives — maybe your own. Don’t wait more than five minutes to call 9-1-1.

See the award winning television spot here:

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