Work Worth Recognizing: The Power of Community and Medicine

BTA Highlights WVU Medicine St. Joseph’s Hospital in New Community-Focused TV Spot

BlaineTurner Advertising (BTA) is proud to spotlight our work with WVU Medicine St. Joseph’s Hospital, producing a series of new television advertisements that celebrate the hospital’s deep commitment to the Buckhannon community.

St. Joseph’s Hospital is more than a place of treatment—it is a trusted partner in improving the health and well-being of West Virginians, both within and beyond the hospital walls.

Showcasing Expertise and Lifesaving Care

The new advertisements highlight St. Joseph’s growing capacity to deliver lifesaving treatments and expand access to new specialties. Featured testimonials include those of Jamie Miller, DO, Emergency Department Physician, and Phillip Deleon, Emergency Department Technician. They explain how the hospital is harnessing the advanced technology and expertise of WVU Medicine while keeping their care close to home.

A Story of Compassion and Connection

St. Joseph’s Hospital is dedicated to caring for the whole patient—addressing both physical and emotional needs. These ads reflect how St. Joseph’s Hospital is removing illness and hunger from neighborhoods, bringing life into the world, and providing essential treatment to those who need it most.

BTA prepared all scripting, conducted on-site filming, and handled editing and production—capturing authentic connections between providers and patients. From warm smiles to reassuring words, the new ads reflect the genuine compassion that defines St. Joseph’s.

“The professionalism and creativity BTA brought to this project exceeded our expectations,” said Matthew Scott, Director of Marketing and Public Relations, WVU Medicine St. Joseph’s Hospital. “The videos highlight the compassion of our providers and the trust of our patients that will truly resonate with our tight-knit community.”

A Message Rooted in Community

The hospital’s guiding message—“More ways to care. Right here at home.”—resonates throughout the campaign, offering patients and providers alike a sense of comfort, pride, and belonging.

At BTA, we are honored to deliver creative campaigns that not only raise awareness but also strengthen loyalty to St. Joseph’s Hospital. This work reflects our shared belief that community and medicine, working together, create a powerful force for good.

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