WHO WE HELP
Healthcare
Healthcare Content Solutions at BlaineTurner Advertising
At BlaineTurner Advertising, we create healthcare content that informs and engages, striking a balance between delivering essential patient education and supporting marketing objectives. We help healthcare organizations communicate clearly while maintaining credibility and trust.
With expertise in rural health and health literacy, we craft messages that resonate with diverse audiences.
Our Services:
BlaineTurner Advertising delivers strategic healthcare marketing that builds trust, strengthens brand presence, and drives measurable growth in a complex, competitive landscape.
Custom Content and Digital Tools:
Blog posts, patient testimonials, infographics, risk assessments, videos, quizzes, and health giveaway programs.
Health Plan Content:
NCQA-compliant articles tailored for Medicaid, Medicare, and other audiences with clear messaging.
Hospital System Marketing:
Comprehensive marketing strategies designed to enhance patient engagement, brand visibility, and service awareness for hospitals and health systems.
Provider Recruitment Marketing:
From digital advertising and career landing pages to video spotlights and testimonial stories, we craft messages that speak directly to physicians, nurses, and advanced practitioners looking to make a difference.
Deep Roots in Appalachia:
With a strong connection to Appalachia, we understand the unique healthcare needs of rural communities.
We know how to overcome rural healthcare challenges, from infrastructure to lower health literacy rates and fewer resources for patient education.
Committed to Health Literacy:
We integrate personal and organizational health literacy principles into our content strategy:
Organizational Health Literacy:
Assisting healthcare organizations in making content clear and accessible.
Health Plan Content:
NCQA-compliant articles tailored for Medicaid, Medicare, and other audiences with clear messaging.
We use the Health Literacy Advisor (HLA) tool to ensure readability and accessibility. Our approach fosters trust, enhances patient empowerment, and supports improved health outcomes.
MPC Member Rewards Program
Maryland Physicians Care (MPC) is redefining what it means to belong, and BlaineTurner Advertising is highlighting its commitment to every member through Belong, the Membership Rewards Program from MPC. MPC provides free, quality healthcare services to Maryland’s HealthChoice enrollees through Medicaid. MPC helps ensure every member receives the services they need to stay healthy.
Responsibility for Healthcare Marketers
Navigating healthcare can be overwhelming. From deciphering complex terminology to finding the right doctor for your needs, the journey often feels like an endless series of hurdles. Figuring out where to go for appointments and struggling with unclear follow-up instructions can create a cycle of confusion that seems never-ending, all while symptoms persist and health deteriorates.
10 Health Literacy Best Practices
At BlaineTurner Advertising, we believe every project is an opportunity to do what is right—and to make information more accessible, relatable, and effective. When WVU Medicine Princeton Community Hospital asked us to revise their Women’s Center pregnancy booklet, we did not just update the content—we reimagined it using best practices in health literacy and plain language.
Start Building Content That Connects and Converts
Partner with BlaineTurner Advertising for healthcare content that educates, engages, and delivers results.
BlaineTurner Advertising Inc.
1401 Saratoga Avenue
Morgantown, West Virginia 26505
Phone: 304-599-5900
Hours: 8:30AM - 5:00PM