Travel and Tourism Marketing

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Social Interactions That Build Tourism for Destinations

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    • What are the most effective strategies for destination marketing when you’re competing with similar destinations?

      BTA has honed its destination marketing expertise with decades of experience. We know how people search for travel and we define the subtle differences in behavioral patterns across demographics using audience segmentation. This allows us to accurately predict search tendencies and persona behavior: to put the right message in front of the right people at the right time.

      With our finger on travel and tourism trends, we put our research into action, building a process around content marketing, tourism keyword research and real time tracking.

      We use platforms (and you can too!), such as Google Analytics and HubSpot to discover who is interacting with our client’s brands, so we can tailor our approach.

      If you think you’re doing all the right things, but have been wondering, “why are my competitors seeing more engagement with their content?” you can relax. You’ve just found the agency for marketing hospitality and tourism that will strengthen your brand, engage your visitors and report results . . . all within your tourism marketing budget.

    • CVB Debuts Brand Mascot With Social Media Campaign

      BlaineTurner Advertising (BTA) wanted to enhance the Greater Morgantown Convention and Visitors Bureau’s (GMCVB) brand recognition and appeal to ages, including Morgantown, W.Va. locals so we created and introduced a brand mascot, “Mo” the groundhog.

      Read case study

    • CVB Debuts Brand Mascot With Social Media Campaign
  • "Blaine Turner Advertising consistently exceeds expectations in their service to the Greater Morgantown Convention & Visitors Bureau. Our long standing relationship has kept our face in the tourism industry at the cutting edge of marketing and utilizing strategic research to our best advantage.

    The quality of their work places us the top of our profession and is supported by the awards the GMCVB has won both for marketing programs and website design from the West Virginia Division of Tourism. Our CVB remains a leader in WV tourism and is a leader in state-of-the-art marketing due to our relationship with Blaine Turner Advertising"

    Peggy Myers-Smith, Former President / CEO

    Greater Morgantown CVB
  • Awards in Tourism

    W.Va. Governor’s Conference on Tourism
    Web Marketing Association

    See all of our awards

    Our Awards

Our Featured Work In

Tourism Blog Posts

Read the latest articles

  • BTA is Recognized for Winning a Davey Award
    December 4, 2019

    BlaineTurner Advertising is recognized for winning gold in the 15th Annual Davey Awards for the Greater Morgantown Convention and Visitors B...

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  • Targeting Millennials With Your Tourism Marketing Strategy
    September 27, 2018

    Millennials are both the most sought after and most frustrating demographic to reach when it comes to marketing. As of 2018, the age of thes...

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  • Case Study: Gleam Giveaway
    July 16, 2018


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  • Case Study – Website Optimization
    July 16, 2018


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  • Case Study: CVB and BTA Launch Integrated “GoMo” Campaign
    July 13, 2018


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  • Case Study – Website Optimization
    July 12, 2018


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  • 6 Tips for Tourism Marketing: The BTA Way
    June 30, 2018

    Here at BlaineTurner Advertising, our team works together to ensure your information is comprehensive, as well as easily accessible and sear...

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  • BTA is Recognized for Winning a Communicator Award of Distinction
    June 25, 2018

    BlaineTurner Advertising is recognized for winning a 2018 Communicator Award of Distinction in the Integrated Campaign category. The Communi...

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  • 5 Digital Marketing Skills to Have This Year
    August 11, 2017

    The ever-changing preferences of clients and consumers place strategic digital marketing as a top priority this year. Staying up-to-date on ...

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In six months, will you be wishing that you hired BTA . . . or be glad that you did?

  • Let's Work Together

  • Contact Ginna Royce

    Ginna Royce
    CEO / Creative Director

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