What are the most effective strategies for destination marketing when you’re competing with similar destinations?
BTA has honed its destination marketing expertise with decades of experience. We know how people search for travel and we define the subtle differences in behavioral patterns across demographics using audience segmentation. This allows us to accurately predict search tendencies and persona behavior: to put the right message in front of the right people at the right time.
With our finger on travel and tourism trends, we put our research into action, building a process around content marketing, tourism keyword research and real time tracking.
We use platforms (and you can too!), such as Google Analytics to discover who is interacting with our client’s brands, so we can tailor our approach.
If you think you’re doing all the right things, but have been wondering, “why are my competitors seeing more engagement with their content?” you can relax. You’ve just found the agency for marketing hospitality and tourism that will strengthen your brand, engage your visitors and report results . . . all within your tourism marketing budget.
CVB and BTA Launch Integrated “GoMo” Campaign
BlaineTurner Advertising (BTA) wanted to enhance the Greater Morgantown Convention and Visitors Bureau (GMCVB) MORE!gantown branding and showcase the four personas–attendee, relaxer, planner, explorer through video content.
"BlaineTurner (BTA) is a group of professionals that I am exceedingly pleased and proud to work with. I would really like to achieve that my staff actually emulates the way that BTA operates as well.
The quality of their work places us at the top of our profession and is supported by the awards the GMCVB has won both for marketing programs and website design from the West Virginia Division of Tourism. Our CVB remains a leader in WV tourism and is a leader in state-of-the-art marketing due to our relationship with BlaineTurner Advertising."
Susan Riddle, Executive DirectorGreater Morgantown CVB
Awards in Tourism
W.Va. Governor’s Conference on Tourism
Web Marketing Association
Our Featured Work In
GMCVB | Big September Weekend Promotion
GMCVB | GoMo Campaign
GMCVB | Where’s Mo Campaign
Charleston Visitors Guide
Greater Morgantown CVB Website Redesign
Soul Fuel Website Design
Greater Morgantown CVB Programmatic Campaign
In six months, will you be wishing that you hired BTA . . . or be glad that you did?
Let's Work Together
President and Creative Director