Travel and Tourism Marketing

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Social Interactions That Build Tourism for Destinations

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  • Our Awards

    • What are the most effective strategies for destination marketing when you’re competing with similar destinations?

      BTA has honed its destination marketing expertise with decades of experience. We know how people search for travel and we define the subtle differences in behavioral patterns across demographics using audience segmentation. This allows us to accurately predict search tendencies and persona behavior: to put the right message in front of the right people at the right time.

      With our finger on travel and tourism trends, we put our research into action, building a process around content marketing, tourism keyword research and real time tracking.

      We use platforms (and you can too!), such as Google Analytics to discover who is interacting with our client’s brands, so we can tailor our approach.

      If you think you’re doing all the right things, but have been wondering, “why are my competitors seeing more engagement with their content?” you can relax. You’ve just found the agency for marketing hospitality and tourism that will strengthen your brand, engage your visitors and report results . . . all within your tourism marketing budget.

    • CVB and BTA Launch Integrated “GoMo” Campaign

      BlaineTurner Advertising (BTA) wanted to enhance the Greater Morgantown Convention and Visitors Bureau (GMCVB) MORE!gantown branding and showcase the four personas–attendee, relaxer, planner, explorer through video content.

      Read case study

    • CVB and BTA Launch Integrated “GoMo” Campaign
  • "BlaineTurner (BTA) is a group of professionals that I am exceedingly pleased and proud to work with. I would really like to achieve that my staff actually emulates the way that BTA operates as well.

    The quality of their work places us at the top of our profession and is supported by the awards the GMCVB has won both for marketing programs and website design from the West Virginia Division of Tourism. Our CVB remains a leader in WV tourism and is a leader in state-of-the-art marketing due to our relationship with BlaineTurner Advertising."

    Susan Riddle, Executive Director

    Greater Morgantown CVB
  • Awards in Tourism

    W.Va. Governor’s Conference on Tourism
    5
    Web Marketing Association
    2
    Communicator
    2
    Davey
    1

    See all of our awards

    Our Awards

Our Featured Work In
Tourism

Tourism Blog Posts

Read the latest articles

  • Case Study: Gleam Giveaway
    July 16, 2018

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  • Case Study – TourMorgantown.com Website Optimization
    July 16, 2018

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  • Case Study: CVB and BTA Launch Integrated “GoMo” Campaign
    July 13, 2018

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  • 6 Tips for Tourism Marketing: The BTA Way
    June 30, 2018

    Here at BlaineTurner Advertising, our team works together to ensure your information is comprehensive, as well as easily accessible and sear...

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  • BTA is Recognized for Winning a Communicator Award of Distinction
    June 25, 2018

    BlaineTurner Advertising is recognized for winning a 2018 Communicator Award of Distinction in the Integrated Campaign category. The Communi...

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  • 5 Digital Marketing Skills to Have This Year
    August 11, 2017

    The ever-changing preferences of clients and consumers place strategic digital marketing as a top priority this year. Staying up-to-date on ...

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  • 5 Tactics to Gain Awareness with Video Marketing
    May 19, 2017

    Building awareness is a key tactic to effectively market any business. A beneficial way to accomplish this is by producing a video and posti...

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  • CVB Debuts Brand Mascot With Social Media Campaign
    August 1, 2016

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  • Greater Morgantown CVB Nabs 4th “Stars of the Industry” Tourism Award
    November 14, 2014

    The Greater Morgantown Convention and Visitors Bureau (GMCVB) has received a prestigious award from the West Virginia Governor’s Conferenc...

    Read more

    ...

In six months, will you be wishing that you hired BTA . . . or be glad that you did?

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  • Contact Ginna Royce

    Ginna Royce
    President and Creative Director

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