WEBSITE DEVELOPMENT
Websites Built for Every Need
Whether you need a single landing page, a microsite, or a fully custom website, BTA delivers digital solutions designed to meet your organization’s goals. Our team understands that a website must balance user experience, performance, accessibility, compliance, and marketing effectiveness.
We build responsive websites that provide a seamless experience across desktop, tablet, and mobile devices while adhering to industry standards and best practices.
Our capabilities include:
Landing pages and campaign microsites
Custom website design and development
WordPress websites and content management systems
ADA-conscious and accessibility-focused development
Mobile-responsive design
Search engine optimization (SEO)
Website integrations and forms
Ongoing maintenance and optimization
No matter the size or complexity of your project, we create websites that help users find information, engage with your organization, and take action.
Frequently Asked Questions
BTA’s Strategic Approach to Website Success
Most website projects follow our proven process, ensuring every phase is completed with purpose and precision.
Project Kickoff
- Establish timelines, milestones, goals, and KPIs
- Additional scoping
Discovery and Strategy
- Website review and analysis
- Identify target audiences/personas
- User flow
Content Strategy
- Inventory and analysis
- Sitemap strategy and creation
- Information architecture
Creative
- Art direction and design
- Color and typography
- Design toolkit creation
- Design presentation
- Photography
Content Development and Optimization
- Keywords
- Pages and blogs
- Downloads
- Forms
Website Development and Optimization
- Website environment setup
- Website Development
- UI/UX, HTML, CSS,
and Javascript development - Forms
Testing and Training
- Client/external testing
- CMS and website training
- Functionality QA
- Coding and Ul adjustments
Launch…
- All systems go!
Featured Web Development
Visit Mountaineer
Country CVB
Princeton
Community Hospital
WV Project
Empower
Michelle Akers
Project Administrator
Since launching our new website and marketing strategy, Project Empower has experienced an increase in referrals from local physicians, child welfare agencies, family members, and individuals seeking help directly. This expanded reach has connected more women with recovery support and treatment, strengthened family reunification efforts, and contributed to healthier pregnancies and babies. The impact extends well beyond each referral. Every family reunified and every healthy baby born helps build stronger families and healthier communities.
Results You Can Measure
0%
INCREASE
in visits to educational content. One client needed more people to find and understand complex services and benefits. By making information clearer, more relevant, and easier to navigate, visits to key educational webpages increased by 37%, helping more people access the information they needed.
0%
YEAR-OVER-YEAR
INCREASE
in audience engagement. When communication feels personal, relevant, and trustworthy, people stay engaged. One healthcare client saw engagement grow 47% year over year after shifting from broad outreach to trusted, personalized communication.
0%
INCREASE
in patient referrals. One healthcare organization wasn’t struggling with the quality of its care. It was struggling to connect with the people who needed it. By removing barriers to understanding and building greater trust, patient referrals increased by 30%.
MPC Member Rewards Program
Maryland Physicians Care (MPC) is redefining what it means to belong, and BlaineTurner Advertising is highlighting its commitment to every member through Belong, the Membership Rewards Program from MPC. MPC provides free, quality healthcare services to Maryland’s HealthChoice enrollees through Medicaid. MPC helps ensure every member receives the services they need to stay healthy.
Responsibility for Healthcare Marketers
Navigating healthcare can be overwhelming. From deciphering complex terminology to finding the right doctor for your needs, the journey often feels like an endless series of hurdles. Figuring out where to go for appointments and struggling with unclear follow-up instructions can create a cycle of confusion that seems never-ending, all while symptoms persist and health deteriorates.
10 Health Literacy Best Practices
At BlaineTurner Advertising, we believe every project is an opportunity to do what is right—and to make information more accessible, relatable, and effective. When WVU Medicine Princeton Community Hospital asked us to revise their Women’s Center pregnancy booklet, we did not just update the content—we reimagined it using best practices in health literacy and plain language.
Ready to Rebuild Your Website?
Let’s talk about a site that’s accessible, easy to manage, and built to convert.
BlaineTurner Advertising Inc.
1401 Saratoga Avenue
Morgantown, West Virginia 26505
Phone: 304-599-5900
Hours: 8:30AM – 5:00PM