BlaineTurner Advertising (BTA) is celebrating 40 years in business as a full-service marketing and advertising agency serving healthcare, tourism, manufacturing, and B2B organizations throughout West Virginia and the greater Mid-Atlantic region.

Founded in 1986 by Ginna Royce, BTA was built on a simple but powerful philosophy: research, strategy, then create. With Delbert Royce joining the agency shortly thereafter, the partnership helped guide more than three decades of growth, establishing a foundation of strategic thinking, client partnership, and community commitment that continues to shape BTA today.

Over time, BTA has carved out an area of expertise not only through its research-first approach but also by applying strategies that help healthcare organizations and their patients, storytelling for local tourism bureaus, generating growth for manufacturing services, and much more. 

BlaineTurner Advertising understands that effective healthcare marketing requires more than promotion—it requires empathy, clarity, and trust. We help hospitals, providers, rehabilitation organizations, and long-term care facilities connect with the people they serve through thoughtful, audience-centered strategies. By delivering integrated print and digital solutions for diverse healthcare organizations, our team develops a deep understanding of complex healthcare environments. Health literacy remains a priority in our work, ensuring information is accessible, clear, and meaningful for diverse audiences.

With decades of experience supporting travel and tourism organizations, including the Visit Mountaineer Country  Convention and Visitors Bureau, BTA brings a strategic approach to destination marketing. Through tourism-specific training, behavioral insights, and targeted digital media, we help communities tell authentic stories that drive visitation and economic impact. 

BTA also partners with manufacturers, professional service providers, and technology companies to navigate the complexities of B2B marketing. Built on a foundation of lead generation and sales enablement, we develop focused, efficient marketing strategies that support business growth. Our experience spans both B2B and B2C challenges, allowing us to adapt strategy and execution to meet each client’s goals.

Across healthcare, tourism, manufacturing, and B2B, we approach marketing as a tool for education, differentiation, and long-term value—not just visibility. We help organizations clearly explain their services, stand out in competitive markets, and apply proven industry best practices. By combining strategic insight, creativity, and data-driven decision-making, we deliver ideas that translate into measurable results and foster lasting engagement and trust.

Led by Sarah Rogers, BTA President and CEO, the agency continues to evolve while staying true to its values. Rogers’ leadership has been recognized with several honors, including the 2026 West Virginia Executive Young Guns award and her inclusion on the 2025 Generation Next 40 Under 40 list.

“Marking 40 years of creativity and innovation is an incredible accomplishment for our agency,” said Sarah Rogers, president and CEO of BlaineTurner Advertising. “BTA has built success by setting a higher standard and continually raising the bar, while maintaining accountability and transparency. Our team works hand-in-hand with clients daily to ensure exceptional service is offered to fit each industry niche.”

Throughout its 40-year history, BlaineTurner Advertising has been guided by a clear set of values: 

• Do What’s Right
• Perform Beyond Expectations
• Encourage and Celebrate
• Be Accountable and Transparent
• Play to Win
• Continuously Improve and Innovate

These values extend beyond client work and into the communities the agency serves. In 2025 alone, BTA donated nearly $50,000 to community-based and philanthropic initiatives. 

Visit the BlaineTurner Advertising website to explore our new site and see how we’re helping clients connect and grow: https://blaineturner.com/