by Sydney Webb, PhD | Jul 14, 2026 | Featured, Industry Insights
As I’ve been learning more about generative engine optimization (GEO) and how content appears in Google AI Overviews, one thing has become clear: good GEO looks a lot like good plain language writing. That’s encouraging because it means many organizations...
by Sydney Webb, PhD | Jun 3, 2026 | Industry Insights
Gen Z is redefining healthcare marketing, and fast. As a fully digital generation, their expectations differ greatly from those before. They are not waiting days for appointments or relying only on provider referrals. Instead, they turn to TikTok, Google, Reddit, and...
by Sydney Webb, PhD | May 12, 2026 | Awards & Recognition
WVU Medicine St. Joseph’s Hospital and BlaineTurner Advertising have been recognized as Winners in the 32nd Annual Communicator Awards for the “WVU and Community” campaign. The project earned recognition in the Film & Video – Medical & Pharma category for its...
by Sydney Webb, PhD | Mar 25, 2026 | Marketing Trends
Healthcare marketing in 2026 is being shaped by rapid advances in artificial intelligence (AI), changing consumer behavior, workforce instability, and declining trust in healthcare systems. For hospitals, health systems, specialty providers, and healthcare...
by Sydney Webb, PhD | Oct 14, 2025 | Industry Insights, Tourism
My head is still spinning from all the ideas, energy, and connections at the 2025 West Virginia Governor’s Conference on Tourism. One thing is clear: WV tourism isn’t just strong—it’s thriving. Here are my top 6 takeaways… Visitors Are Spending More—WV Is Cashing In...
