by Sydney Webb, PhD | Jul 14, 2026 | Featured, Industry Insights
As I’ve been learning more about generative engine optimization (GEO) and how content appears in Google AI Overviews, one thing has become clear: good GEO looks a lot like good plain language writing. That’s encouraging because it means many organizations...
by Sarah Rogers | Jul 14, 2026 | Featured, Marketing Trends
Search is changing quickly. Ranking well in traditional search engines is still important, but the means of doing so is entering a new era. SEO (search engine optimization) no longer reigns supreme; rather, it requires GEO (generative engine optimization) and AEO...
by Madeline Perry | Jul 14, 2026 | Featured, Marketing Trends
Search is changing. Google increasingly shows a summary at the top of the page instead of a list of links, and tools like ChatGPT skip the links altogether. This shift has split search optimization into three related disciplines: SEO, GEO, and AEO. Understanding each...
by Mike Davis | Dec 10, 2025 | Client Stories, Featured
Maryland Physicians Care (MPC) is redefining what it means to belong, and BlaineTurner Advertising (BTA) is highlighting its commitment to every member through Belong, the Membership Rewards Program from MPC. MPC provides free, quality healthcare services to...
by Mike Davis | Nov 12, 2025 | Client Stories, Featured
BTA Highlights WVU Medicine St. Joseph’s Hospital in New Community-Focused TV Spot BlaineTurner Advertising (BTA) is proud to spotlight our work with WVU Medicine St. Joseph’s Hospital, producing a series of new television advertisements that celebrate the hospital’s...
by Mike Davis | Oct 7, 2025 | Client Stories, Featured
At BlaineTurner Advertising, we believe every project is an opportunity to do what’s right—and to make information more accessible, relatable, and effective. When WVU Medicine Princeton Community Hospital asked us to revise their Women’s Center pregnancy booklet, we...
