by Sydney Webb, PhD | Oct 6, 2026 | Industry Insights, Marketing Trends
Healthcare marketing doesn’t happen in a vacuum. The challenges hospitals, health systems, and healthcare providers face, from patient access and capacity to changing consumer expectations and AI, directly shape what effective marketing looks like. That’s why members...
by Courtney Bearer | Sep 28, 2026 | Industry Insights, Marketing Trends, Tourism
Another West Virginia Governor’s Conference on Tourism is in the books! From traveler behaviors and emerging technology to accessibility and crisis preparedness, this year’s conference inspired plenty of ideas. Here are seven key takeaways that will help shape our...
by Sarah Rogers | Jul 14, 2026 | Featured, Marketing Trends
Search is changing quickly. Ranking well in traditional search engines is still important, but the means of doing so is entering a new era. SEO (search engine optimization) no longer reigns supreme; rather, it requires GEO (generative engine optimization) and AEO...
by Madeline Perry | Jul 14, 2026 | Featured, Marketing Trends
Search is changing. Google increasingly shows a summary at the top of the page instead of a list of links, and tools like ChatGPT skip the links altogether. This shift has split search optimization into three related disciplines: SEO, GEO, and AEO. Understanding each...
by Courtney Bearer | Apr 23, 2026 | Marketing Trends
Tourism marketing in 2026 looks very different from what it did just a few years ago. Travel demand remains strong, but economic pressure, digital behavior shifts, and AI-powered search are reshaping how destinations attract and convert visitors. Today’s traveler...
by Sydney Webb, PhD | Mar 25, 2026 | Marketing Trends
Healthcare marketing in 2026 is being shaped by rapid advances in artificial intelligence (AI), changing consumer behavior, workforce instability, and declining trust in healthcare systems. For hospitals, health systems, specialty providers, and healthcare...
