Market Research

There are firms who will claim to know everything about every audience including the one that you target. Not us. Before we make a recommendation for anything related to your company’s brand, we will know your audience and we will know your competitors. The solutions we recommend will strategically position you to succeed. More than 30 years of experience will make this process both effective and efficient.

Our team specializes in:

  • Competitor Analysis

    Not only do we familiarize ourselves with our clients, but we also take the time to learn about their competitors to gain a better understanding of what makes our clients stand out above the rest. By knowing who your competitors are and what they do to market their brand, we can propose a strong and successful marketing campaign that will give our clients the recognition that they deserve. Completing this evaluation in the beginning will help us define what makes our clients unique so we can better reach their target audiences.

  • Customer Journey

    A roadmap that tells the story of the customer’s experience: from initial contact with your brand or services, through the process of engagement and into a long-term relationship.

    We want your customer journey to be a successful one and we are here to guide you throughout the entire process. No matter the service, we illustrate a plan for our clients and give them a step-by-step framework to support our clients’ mission. Provide us with your ideas and we will strive to not only match them, but go above and beyond to ensure you receive quality work.

  • Persona Development and Audience Segmentation

    Client personas are critical when it comes to content creation and product development.

    We work with our clients to create effective personas and identify the best target audience based on their communication behaviors. Once we have analyzed our clients’ personas, we can then categorize them based on criteria such as their needs, values, and characteristics. We look at each persona and determine their demographic, age, product usage, communication, social media and more.

  • Web Traffic Analytics and Reporting

    Reporting is key to any successful campaign.

    We are constantly examining our clients’ success through web traffic analytics, as well as monthly or quarterly reporting. You can rest assured knowing your project is in our hands. We stay on top of each campaign to provide our clients with comfort and satisfaction along every step of the way. By using Google Analytics, we track and report website traffic to give our clients a better insight into what is and what is not working for engaging their target audience. If we discover a new trend that we believe will benefit you, we will alert you so we can tackle the next step together.

  • Surveys and Focus Groups

    Mapping out our clients’ campaign is important at every stage. Whether we are examining the plan and recording where it compares against others in order to kick it off or if we’re providing a recap summary, we measure every moving piece in your project to find the results. Let us show you where your campaign compares to your competitors and what we will do to showcase it once it’s live.

    The same can be said for our team’s focus groups. Here at BTA, we conduct open discussions before the launch and throughout your campaign to brainstorm and provide you with ongoing feedback. Have a new addition to your website or thinking about hosting an event? We take all of your ideas into consideration and before we start planning, we sit down to determine the best solutions for moving forward.

In six months, will you be wishing that you hired BTA . . . or be glad that you did?

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  • Contact Ginna Royce

    Ginna Royce
    President and Creative Director