Strategic Planning

With more than 32 years of expertise in “seeing the big picture,” BTA provides clients with a roadmap for business success. From branding and new product/service introduction to comprehensive media and marketing plans, BTA thinks like business people long before we think like marketing people.

Our team specializes in:

  • Research and Input

    We engage key stakeholders, run competitive audits and take a deep dive into your target markets, current programs and untapped opportunities. This is where we uncover critical insights that make every dollar work harder.

  • Strategic Plans

    Research informs an action plan that considers every customer touch-point. Whether you need to elevate your brand, increase engagement or generate leads, integrated marketing execution will support your business objectives with KPIs that give you confidence in your investment.

  • Execution and Measurement

    Great execution is just the beginning. Integrated programs require strong analytics and constant evaluation. Our performance-centric culture means we’re in touch with what’s working – and what needs to be reworked.

  • Media Analysis, Planning and Buying

In six months, will you be wishing that you hired BTA . . . or be glad that you did?

  • Let's Work Together

  • Contact Ginna Royce

    Ginna Royce
    President and Creative Director