Healthcare Marketing

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Emotional Marketing for Hospitals, Doctors, and Service Lines

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  • Our Awards

    • What do customers want? (Quality, doctors and staff, services, health tips related to them)

      According to Pew Research, 72% of internet users say they looked online for health information of one kind or another within the past year. 

      Today, it is essential that hospitals and healthcare facilities deliver relevant, authoritative and shareable content. Patients’ search Google, social media accounts, as well as YouTube, and online blogs for quick answers to their health questions in the form of educational articles, videos, infographics and emails.

      Patients also want information that is specifically tailored to their needs. To maximize engagement, healthcare organizations should look to deliver a personalized experience built around their patients interests, which includes timely and relevant content on a one-to-one basis.

      Which marketing strategies are right for your hospital or healthcare provider?

      With deep knowledge of both value-based care and fee-for-service care, BTA uses proven medical marketing strategies to deliver measurable results for hospitals, providers, rehabilitation and long-term care facilities.

      Our marketing plans include campaigns, which utilize both print and digital marketing to generate emotional engagement throughout the patient’s journey.

      What types of clients do we have and what do we do for them?

      We work with hospitals, health care providers, plastic surgeons, rehabilitation and long-term care facilities to provide print and digital services, such as Brochures, Patient Guides, Billboards, Video Production, Web Design, Display Ads, Paid Search, Organic Search Engine Optimization and Content Marketing.

      We understand your changing world of healthcare and we want to help you do just that. We have expertise in Oncology, Cardiology, Obstetrics, Neurosurgery, Orthopedics, Rehabilitation, Gastroenterology, Urology, Plastic Surgery, Reproductive Medicine, and Recruitment.

      Wondering how your department can possibly produce enough quality content to implement a digital campaign? Call us. We’ll strengthen your brand, engage with your patients and track your results.

      BTA’s ongoing strategic oversight in real time delivers measurable ROI for healthcare marketers. Whether you’re a one-person marketing department or you manage a marketing team, BTA’s sole job is to make you successful.

    • WMHS Plastic Surgery Website - Lead Generation

      BlaineTurner Advertising (BTA) worked with Western Maryland Health System (WMHS) in Cumberland, Md., to create a web presence for a new specialty, WMHS Plastic Surgery.

      Read case study

    • WMHS Plastic Surgery Website - Lead Generation
  • "BTA is more than just an ad agency. They are an extension of the businesses they represent. They help to create campaigns that have an impact and win awards, through a 360-degree marketing effort across all channels. This is why BTA has been UHC’s advertising agency for more than 25 years."

    Matt Chisler, Director of Public Relations

    United Hospital Center
    United Hospital Center
  • Awards in Healthcare

    Telly
    11
    Healthcare Advertising
    12
    Communicator
    10
    Aster
    4
    International Healthcare Advertising
    4
    PRSA-WV
    2
    eHeathcare Leadership
    2
    Davey
    4
    Hospital Marketing Advertising
    2
    W3
    1
    Muse
    1

    See all of our awards

    Our Awards

Our Featured Work In
Healthcare

Healthcare Blog Posts

Read the latest articles

  • BTA Awarded Gold for Hospital Website
    November 12, 2018

    BTA is recognized for winning a 2018 gold “Best Overall Internet Site” eHealthcare Leadership Award (Hospital, 200-399 Beds) for the Wes...

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  • BTA is Recognized for Winning both a Davey and W3 Award
    November 7, 2018

    BlaineTurner Advertising is recognized for winning a 14th Annual Davey Award and a 13th Annual W3 Award for the Western Maryland Health Syst...

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  • 4 Healthcare Marketing Videos that Won us Awards
    August 7, 2018

    It’s true: individuals love to consume videos and, thanks to technology, we can watch videos anywhere and anytime. In fact, 85 percent of ...

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  • Case Study: Bruce Carter United Orthopaedic and Spine Center
    July 23, 2018

    Challenge United Hospital Center’s (UHC) Bruce Carter United Orthopaedic and Spine Center located in Bridgeport, W.Va. – a member of WVU...

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  • BTA Recognizes Client, United Hospital Center, on Winning Telly Award
    June 12, 2018

    BlaineTurner Advertising recognizes client, United Hospital Center (UHC) for winning a 2018 Telly Award in the Campaign-Promotional category...

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  • BTA Wins Muse Creative Award for Healthcare Client
    June 7, 2018

    This month, we’re celebrating our client, United Hospital Center (UHC), for winning a 2018 Muse Creative Award in the TV Ad Category. The ...

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  • Case Study – Lead Generation for Plastic Surgery
    September 21, 2017

    ...

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  • 3 Social Media Tools Every Healthcare Provider Needs
    September 8, 2017

    Today, millions of Americans live, and work, on their mobile devices. If you have social media accounts you use personally to share posts wi...

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  • How to Effectively Create Healthcare Facebook Ads
    August 15, 2017

    In 2018, it is necessary for healthcare organizations to be active on social media platforms such as Facebook. Facebook allows organizations...

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    ...

In six months, will you be wishing that you hired BTA . . . or be glad that you did?

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  • Contact Ginna Royce

    Ginna Royce
    President and Creative Director

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