Healthcare Marketing

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Emotional Marketing for Hospitals, Doctors, and Service Lines

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    • What do customers want? (Quality, doctors and staff, services, health tips related to them)

      According to Pew Research, 72% of internet users say they looked online for health information of one kind or another within the past year. 

      Today, it is essential that hospitals and healthcare facilities deliver relevant, authoritative and shareable content. Patients search Google, social media accounts, as well as YouTube, and online blogs for quick answers to their health questions in the form of educational articles, videos, infographics and emails.

      Patients also want information that is specifically tailored to their needs. To maximize engagement, healthcare organizations should look to deliver a personalized experience built around their patients interests, which includes timely and relevant content on a one-to-one basis.

      Which marketing strategies are right for your hospital or healthcare provider?

      With deep knowledge of both value-based care and fee-for-service care, BTA uses proven medical marketing strategies to deliver measurable results for hospitals, providers, rehabilitation and long-term care facilities.

      Our marketing plans include campaigns, which utilize both print and digital marketing to generate emotional engagement throughout the patient’s journey.

      What types of clients do we have and what do we do for them?

      We work with hospitals, health care providers, plastic surgeons, rehabilitation and long-term care facilities to provide print and digital services, such as Brochures, Patient Guides, Billboards, Video Production, Web Design, Display Ads, Paid Search, Organic Search Engine Optimization and Content Marketing.

      We understand you’re changing world of healthcare and we want to help you do just that. We have expertise in Oncology, Cardiology, Obstetrics, Neurology, Orthopedics, Rehabilitation, Gastroenterology, Urology, Plastic Surgery, Reproductive Medicine, and Recruitment.

      Wondering how your department can possibly produce enough quality content to implement a digital campaign? Call us. We’ll strengthen your brand, engage with your patients and track your results.

      BTA’s ongoing strategic oversight in real time, delivers measurable ROI for healthcare marketers. Whether you’re a one-person marketing department or you manage a marketing team, BTA’s sole job is to make you successful.

    • WMHS Plastic Surgery Website - Lead Generation

      Since WMHS Plastic Surgery didn’t have a website before, BTA was tasked with doing keyword research, content creation and then building a website on a brand new domain name. We don’t like to brag but we turned their brand new site into a lead generating machine…

      Read case study

    • WMHS Plastic Surgery Website - Lead Generation
  • "BTA is more than just an ad agency. They are an extension of the businesses they represent. They help to create campaigns that have an impact and win awards, through a 360-degree marketing effort across all channels. This is why BTA has been UHC’s advertising agency for more than 25 years."

    Matt Chisler, Director of Public Relations

    United Hospital Center
    United Hospital Center
  • Awards in Healthcare

    Healthcare Advetising
    International Healthcare Advertising
    eHeathcare Leadership
    Hospital Marketing Advertising

    See all of our awards

    Our Awards

Our Featured Work In

Healthcare Blog Posts

Read the latest articles

  • 3 Healthcare Marketing Videos that Won us Awards
    September 14, 2017

    It’s true: individuals love to consume videos and, thanks to technology, we can watch videos anywhere and anytime. In fact, 55 percent of ...

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  • How to Effectively Create Healthcare Facebook Ads
    August 15, 2017

    In 2017, it is necessary for healthcare organizations to be active on social media platforms such as Facebook. Facebook allows organizations...

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  • 3 Digital Marketing Strategies That Work for Any Healthcare-Based Company
    August 7, 2017

    The healthcare marketing world is ever-changing. It is essential now more than ever to be in the know of what digital marketing strategies w...

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  • Email Marketing in Healthcare
    July 18, 2017

    Does your healthcare business effectively market to customers? Email marketing is beneficial for your healthcare business because it not onl...

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  • 5 Tactics to Gain Awareness with Video Marketing
    May 19, 2017

    Building awareness is a key tactic to effectively market any business. A beneficial way to accomplish this is by producing a video and posti...

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  • 7 Healthcare Marketing Trends for 2017
    May 3, 2017

    Marketing trends for the healthcare industry emerge with each passing year. The transition between fee-for-service healthcare and allowing h...

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  • Social Media is Beneficial to the Healthcare Industry
    April 17, 2017

    When it comes to being active on social media, all hospitals need to have some sort of social media platform. According to Fierce Healthcare...

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  • Healthcare Client Succeeds With Integrated Marketing Campaign
    August 1, 2016


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  • Programmatic Media Buying for the Healthcare Industry
    June 18, 2015

    With roughly 40% of all media buys being programmatic, healthcare marketers have a great opportunity on their hands. Not only is programmati...

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In six months, will you be wishing that you hired BTA . . . or be glad that you did?

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  • Contact Ginna Royce

    Ginna Royce
    President and Creative Director

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