Healthcare Marketing

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Emotional Marketing for Hospitals, Doctors, and Service Lines

  • Results-Oriented

  • Case Study

  • Client Testimonial

  • Our Awards

    • Which healthcare marketing techniques are right for your business?

      With deep knowledge of both value-based care and fee-for-service care, BTA uses proven medical marketing strategies to deliver measurable results for hospitals, providers, rehabilitation and long-term care facilities.

      We understand your complex and changing world of healthcare–and have access to the unique process of segmenting your audiences. Our individualized campaigns utilize digital (SEO, SEM, content marketing, display ads and retargeting) and traditional to generate emotional engagement throughout the patient journey.

      According to Pew Research, 72% of Internet users say they looked online for health information of one kind or another within the past year. So it makes sense that hospitals and healthcare facilities deliver educational content in the form of blogs, social media, tests, checklists, videos, podcasts, webinars and email designed to create a personalized experience for the patient.

      If you think you’re doing all the right things, but have been wondering how can my department possibly produce enough quality content to implement a digital campaign?” call us. We’ll  strengthen your brand, engage your patients and track your results.

      BTA’s ongoing strategic oversight in real time delivers measurable ROI for healthcare marketers. Whether you’re a one-person marketing department or manage a marketing team, BTA’s sole job is to make you successful. 

      Expertise in Oncology, Cardiology, Obstetrics, Neurology, Orthopedics, Rehabilitation, Gastroenterology, Urology, Plastic Surgery, Reproductive Medicine, and Recruitment.

       

    • "This Is Where..." Total Advertising Campaign for United Hospital Center

      Since 1997, BlaineTurner Advertising has been the full service marketing and advertising resource for United Hospital Center. In 2013, UHC tasked the agency with development of a total marketing campaign that would have a personal appeal to several different target groups. The client wanted to reach patients, families, and potential employees while using a strategy that would also reinforce branding.

      Read case study

  • "BTA is more than just an ad agency. They are an extension of the businesses they represent. They help to create campaigns that have an impact and win awards, through a 360-degree marketing effort across all channels. This is why BTA has been UHC’s advertising agency for more than 25 years."

    Matt Chisler, Director of Public Relations

    United Hospital Center
    United Hospital Center
  • Awards in Healthcare

    Telly
    11
    Healthcare Advetising
    10
    Communicator
    9
    Aster
    4
    International Healthcare Advertising
    4
    PRSA-WV
    2
    eHeathcare Leadership
    2
    Davey
    2
    Hospital Marketing Advertising
    1

    See all of our awards

    Our Awards
  • SHSMD

In six months, will you be wishing that you hired BTA . . . or be glad that you did?

  • Let's Work Together

  • Contact Ginna Royce

    Ginna Royce
    President and Creative Director

Our Work In
Healthcare

Healthcare Blog Posts

Read the latest articles

  • Healthcare Client Succeeds With Integrated Marketing Campaign
    August 1, 2016

    ...

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  • Programmatic Media Buying for the Healthcare Industry
    June 18, 2015

    With roughly 40% of all media buys being programmatic, healthcare marketers have a great opportunity on their hands. Not only is programmati...

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  • BlaineTurner Advertising Published in Marketing Healthcare Today
    August 29, 2014

    Marketing Healthcare Today (MHT), a subscription based magazine that is a dependable resource of the nation’s finest healthcare marketing ...

    Read more

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