Healthcare Marketing

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Emotional Marketing for Hospitals, Doctors, and Service Lines

  • Results-Oriented

  • Case Study

  • Client Testimonial

  • Our Awards

    • Which healthcare marketing techniques are right for your business?

      With deep knowledge of both value-based care and fee-for-service care, BTA uses proven medical marketing strategies to deliver measurable results for hospitals, providers, rehabilitation and long-term care facilities.

      We understand your complex and changing world of healthcare–and have access to the unique process of segmenting your audiences. Our individualized campaigns utilize digital (SEO, SEM, content marketing, display ads and retargeting) and traditional to generate emotional engagement throughout the patient journey.

      According to Pew Research, 72% of Internet users say they looked online for health information of one kind or another within the past year. So it makes sense that hospitals and healthcare facilities deliver educational content in the form of blogs, social media, tests, checklists, videos, podcasts, webinars and email designed to create a personalized experience for the patient.

      If you think you’re doing all the right things, but have been wondering how can my department possibly produce enough quality content to implement a digital campaign?” call us. We’ll  strengthen your brand, engage your patients and track your results.

      BTA’s ongoing strategic oversight in real time delivers measurable ROI for healthcare marketers. Whether you’re a one-person marketing department or manage a marketing team, BTA’s sole job is to make you successful. 

      Expertise in Oncology, Cardiology, Obstetrics, Neurology, Orthopedics, Rehabilitation, Gastroenterology, Urology, Plastic Surgery, Reproductive Medicine, and Recruitment.

       

    • "This Is Where..." Total Advertising Campaign for United Hospital Center

      Since 1997, BlaineTurner Advertising has been the full service marketing and advertising resource for United Hospital Center. In 2013, UHC tasked the agency with development of a total marketing campaign that would have a personal appeal to several different target groups. The client wanted to reach patients, families, and potential employees while using a strategy that would also reinforce branding.

      Read case study

  • "BTA is more than just an ad agency. They are an extension of the businesses they represent. They help to create campaigns that have an impact and win awards, through a 360-degree marketing effort across all channels. This is why BTA has been UHC’s advertising agency for more than 25 years."

    Matt Chisler, Director of Public Relations

    United Hospital Center
    United Hospital Center
  • Awards in Healthcare

    Telly
    11
    Healthcare Advetising
    10
    Communicator
    9
    Aster
    4
    International Healthcare Advertising
    4
    PRSA-WV
    2
    eHeathcare Leadership
    2
    Davey
    2
    Hospital Marketing Advertising
    1

    See all of our awards

    Our Awards
  • SHSMD

In six months, will you be wishing that you hired BTA . . . or be glad that you did?

  • Let's Work Together

  • Contact Ginna Royce

    Ginna Royce
    President and Creative Director

Our Work In
Healthcare

Healthcare Blog Posts

Read the latest articles

  • Top Digital Marketing Skills to Have in 2017
    May 19, 2017

    The ever-changing preferences of clients and consumers place strategic digital marketing as a top priority this year. Staying up-to-date on ...

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  • 5 Tactics to Gain Awareness with Video Marketing
    May 19, 2017

    Building awareness is a key tactic to effectively market any business. A beneficial way to accomplish this is by producing a video and posti...

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  • 7 Healthcare Marketing Trends for 2017
    May 3, 2017

    Marketing trends for the healthcare industry emerge with each passing year. The transition between fee-for-service healthcare and allowing h...

    Read more

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