What do customers want? (Quality, doctors and staff, services, health tips related to them)
According to Pew Research, 72% of internet users say they looked online for health information of one kind or another within the past year.
Today, it is essential that hospitals and healthcare facilities deliver relevant, authoritative and shareable content. Patients’ search Google, social media accounts, as well as YouTube, and online blogs for quick answers to their health questions in the form of educational articles, videos, infographics and emails.
Patients also want information that is specifically tailored to their needs. To maximize engagement, healthcare organizations should look to deliver a personalized experience built around their patients interests, which includes timely and relevant content on a one-to-one basis.
Which marketing strategies are right for your hospital or healthcare provider?
With deep knowledge of both value-based care and fee-for-service care, BTA uses proven medical marketing strategies to deliver measurable results for hospitals, providers, rehabilitation and long-term care facilities.
Our marketing plans include campaigns, which utilize both print and digital marketing to generate emotional engagement throughout the patient’s journey.
What types of clients do we have and what do we do for them?
We work with hospitals, health care providers, plastic surgeons, rehabilitation and long-term care facilities to provide print and digital services, such as Brochures, Patient Guides, Billboards, Video Production, Web Design, Display Ads, Paid Search, Organic Search Engine Optimization and Content Marketing.
We understand your changing world of healthcare and we want to help you do just that. We have expertise in Oncology, Cardiology, Obstetrics, Neurosurgery, Orthopedics, Rehabilitation, Gastroenterology, Urology, Plastic Surgery, Reproductive Medicine, and Recruitment.
Wondering how your department can possibly produce enough quality content to implement a digital campaign? Call us. We’ll strengthen your brand, engage with your patients and track your results.
BTA’s ongoing strategic oversight in real time delivers measurable ROI for healthcare marketers. Whether you’re a one-person marketing department or you manage a marketing team, BTA’s sole job is to make you successful.
WMHS Plastic Surgery Website - Lead Generation
BlaineTurner Advertising (BTA) worked with Western Maryland Health System (WMHS) in Cumberland, Md., to create a web presence for a new specialty, WMHS Plastic Surgery.
"BTA is more than just an ad agency. They are an extension of the businesses they represent. They help to create campaigns that have an impact and win awards, through a 360-degree marketing effort across all channels. This is why BTA has been UHC’s advertising agency for more than 25 years."
Matt Chisler, Director of Public RelationsUnited Hospital Center
Awards in Healthcare
International Healthcare Advertising
Hospital Marketing Advertising
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In six months, will you be wishing that you hired BTA . . . or be glad that you did?
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President and Creative Director