Healthcare Marketing

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Emotional Marketing for Hospitals, Doctors, and Service Lines

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  • Results-Oriented

  • Case Study

  • Client Testimonial

  • Our Awards

    • What do customers want? (Quality, doctors and staff, services, health tips related to them)

      According to Pew Research, 72% of internet users say they looked online for health information of one kind or another within the past year. 

      Today, it is essential that hospitals and healthcare facilities deliver relevant, authoritative and shareable content. Patients search Google, social media accounts, as well as YouTube, and online blogs for quick answers to their health questions in the form of educational articles, videos, infographics and emails.

      Patients also want information that is specifically tailored to their needs. To maximize engagement, healthcare organizations should look to deliver a personalized experience built around their patients interests, which includes timely and relevant content on a one-to-one basis.

      Which marketing strategies are right for your hospital or healthcare provider?

      With deep knowledge of both value-based care and fee-for-service care, BTA uses proven medical marketing strategies to deliver measurable results for hospitals, providers, rehabilitation and long-term care facilities.

      Our marketing plans include campaigns, which utilize both print and digital marketing to generate emotional engagement throughout the patient’s journey.

      What types of clients do we have and what do we do for them?

      We work with hospitals, health care providers, plastic surgeons, rehabilitation and long-term care facilities to provide print and digital services, such as Brochures, Patient Guides, Billboards, Video Production, Web Design, Display Ads, Paid Search, Organic Search Engine Optimization and Content Marketing.

      We understand you’re changing world of healthcare and we want to help you do just that. We have expertise in Oncology, Cardiology, Obstetrics, Neurology, Neurosurgery, Orthopedics, Rehabilitation, Gastroenterology, Urology, Plastic Surgery, Reproductive Medicine, and Recruitment.

      Wondering how your department can possibly produce enough quality content to implement a digital campaign? Call us. We’ll strengthen your brand, engage with your patients and track your results.

      BTA’s ongoing strategic oversight in real time, delivers measurable ROI for healthcare marketers. Whether you’re a one-person marketing department or you manage a marketing team, BTA’s sole job is to make you successful.

    • WMHS Plastic Surgery Website - Lead Generation

      Since WMHS Plastic Surgery didn’t have a website before, BTA was tasked with doing keyword research, content creation and then building a website on a brand new domain name. We don’t like to brag but we turned their brand new site into a lead generating machine…

      Read case study

    • WMHS Plastic Surgery Website - Lead Generation
  • "BTA is more than just an ad agency. They are an extension of the businesses they represent. They help to create campaigns that have an impact and win awards, through a 360-degree marketing effort across all channels. This is why BTA has been UHC’s advertising agency for more than 30 years."

    Matt Chisler, Director of Public Relations

    United Hospital Center
    United Hospital Center
  • Awards in Healthcare

    Healthcare Advertising
    International Healthcare Advertising
    eHeathcare Leadership
    Hospital Marketing Advertising

    See all of our awards

    Our Awards

Our Featured Work In

Healthcare Blog Posts

Read the latest articles

  • BTA is Recognized for Winning a Communicator Award
    May 14, 2020

    BlaineTurner Advertising is recognized for winning an Award of Distinction in the Video, Commercial – Hospital category for the St. Jo...

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  • Email Marketing in Healthcare
    December 5, 2019

    Does your healthcare business effectively market to customers? Email marketing is beneficial for your healthcare business because it not onl...

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  • BTA is Recognized for Winning a W3 Award
    October 22, 2019

    BlaineTurner Advertising is recognized for winning a 14th Annual W3 Award for the Western Maryland Health System (WMHS) “Higher Level ...

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  • BTA is Recognized for Winning Two Awards: Muse Creative and Communicator
    May 28, 2019

    BlaineTurner Advertising is recognized for winning two TV spot awards for the client, United Hospital Center (UHC): a 25th Annual Communicat...

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  • BTA Awarded Gold for Hospital Website
    November 12, 2018

    BTA is recognized for winning a 2018 gold “Best Overall Internet Site” eHealthcare Leadership Award (Hospital, 200-399 Beds) for the Wes...

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  • BTA is Recognized for Winning both a Davey and W3 Award
    November 7, 2018

    BlaineTurner Advertising is recognized for winning a 14th Annual Davey Award and a 13th Annual W3 Award for the Western Maryland Health Syst...

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  • 4 Healthcare Marketing Videos that Won us Awards
    August 7, 2018

    It’s true: individuals love to consume videos and, thanks to technology, we can watch videos anywhere and anytime. In fact, 85 percent of ...

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  • Case Study: Bruce Carter United Orthopaedic and Spine Center
    July 23, 2018

    Challenge United Hospital Center’s (UHC) Bruce Carter United Orthopaedic and Spine Center located in Bridgeport, W.Va. – a member of WVU...

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  • BTA Recognizes Client, United Hospital Center, on Winning Telly Award
    June 12, 2018

    BlaineTurner Advertising recognizes client, United Hospital Center (UHC) for winning a 2018 Telly Award in the Campaign-Promotional category...

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In six months, will you be wishing that you hired BTA . . . or be glad that you did?

  • Let's Work Together

    We seek out clients that value our passion for results, meticulous attention to detail, fiscal discipline, depth of experience, and culture.

    We pursue relationships, not projects. We only accept projects with clients that are looking for a long-term partner. We aggressively invest the time and resources to learn about the behaviors and motivations of the people who buy your products and services. That makes us more strategic, efficient, and accountable for results.

    In our experience, the most productive relationships occur when the client and agency are both willing to invest in the intelligence behind the work.

    We have a depth of knowledge and experience in healthcare, manufacturing, tourism marketing, and professional services. We actively seek clients in these industries to maximize the return on investment and drive growth in your business and ours.

    Most of our clients range in size from $4 million to $800 million in annual revenue with yearly marketing budgets between $100,000 and $1 million.

    If you like our approach so far and think we’re a good fit, give us a call or use the form below. For a more in-depth look at the approach we take with our clients, click here for a list of questions that typically kick off a new client partnership.

    View Our Fact Sheet

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  • Contact Ginna Royce

    Ginna Royce
    CEO / Creative Director

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