Search Engine Optimization
SEO Benefits and Challenges
Search Engine Optimization (SEO) is the process of increasing organic traffic to a website by improving your rank within a search engine results page (SERP). Through strategic content creation and web development, brands can create an array of internal links within their website that keep visitors on their website, interacting with the brand. The number of internal links to relevant and valuable content is one of the many things that indicates to search engines how much authority a website has over a certain topic. Increasing your website’s authority over a topic can lead to higher SERP rank and a more genuine first impression for users searching for your services or products.
Benefits of Optimizing for Search Engines
The following is just a few of the ways in which a brand can benefit from SEO:
- Avoiding banner blindness and reaching the 86% of internet users who are ignoring online ads entirely, choosing to trust organic results instead.
- Investing in the long-term authority of your website through additional online content, not higher bids at an auction.
- Exponential growth in value from published content on your website that will continue to count towards your website’s authority and page rank within organic search results.
- Quality leads that are searching for your industry and already trust you, thanks to your website’s high SERP rank within organic search results.
However, lengthy initial set-up and daily maintenance can become a hefty challenge for untrained employees. When deciding whether or not to take on SEO alone, consider the following challenges your team may find themselves up against:
- It’s unlikely to experience positive changes within the first six months to a year of working on your brand’s SEO, depending on the industry you work in or your competitor’s SEO activity. By the time you realize it’s not working, 6 months are gone with no results.
- SEO is a learning process, requiring many hours spent researching keywords, editorial writing, and content strategy to determine what content works for your brand gives value to customers and is actively being searched.
Overall, learning how SEO can work for your brand is something worth pursuing. If your brand already has a consistent publishing schedule and works regularly on adding and improving its online presence, adding SEO practices can help to boost that content over time. SEO that is working can put your brand within the top SERP spots, ready to greet potential consumers right as they are looking to buy. Finally, devoting time towards improving your brand’s organic search ranking can win you an advantage over competitors who are either still relying on paid ads alone, or who have not yet looked into SEO.
See how your brand is currently ranking by doing a few keyword searches. When you search for a product or industry in your area, does your brand appear on the first results page? Do your competitors have higher rankings than you? Are there keywords that do not retrieve your brand in the search results? Next, we invite you to see how BlaineTurner Advertising Inc. has improved our client’s ranking and inbound marketing with our customized approach to SEO.
Our Results with SEO:
SEO Case Study #1:
Tourmorgantown.com has been an authority on Morgantown related searches for over ten years. In that time, we’ve built two award-winning websites that have continued to see an increase in traffic. While the site had a large number of daily visits, traffic became stagnant.
By utilizing the search console, we were able to determine which pages had the potential for more growth and started analyzing those keywords and pages. By monitoring and testing, we were able to organize title tags, meta descriptions and overall content on the page and begin implementing throughout the site.
A year after optimizing this one page, it’s organic visits have increased over 750% from 127 per month to 1080. This is just one page. We optimized about 15 others with similar results.
SEO Case Study #2:
Canaan Valley Cabins came to us with a relatively new site, canaanvalleycabins.com, which was not performing well in search engine results. The site was currently in the “sandbox” with Google™. The “sandbox” is a term used to define what Google™ does to keep your site from ranking to its fullest potential for a few months to determine if your site is spammy.
We immediately started to focus on Technical and On-Page SEO. We cleared any technical issues and began to develop more content that included keywords the client wanted to rank for in search engine results. Once completed, we moved to the link building phase.
Within two months, organic visits increased 67.95% and pageviews increased by 87.21% and continues to grow.
SEO Case Study #3:
Prior to launching fcxinc.com, we optimized all links and content that were on the site. To maintain an increase in traffic, we needed to implement a strategy that would allow us to create fresh, new content.
By monitoring keywords each month in the search console, we were able to develop a monthly content calendar highlighting content to answer the search inquires. We used both short tail and long tail keywords to develop specific blogs about the client’s products and solutions.
After posting the first five blog posts, the organic visitors per month increased from 600 to 1,000.
Does Your Website Need SEO?
We understand that it can be frustrating when you can’t seem to get any results from your website. We also understand that every website is different and a strategy developed to achieve website objectives is key. By creating a strategy that includes Technical, On-Page and Off-Page SEO, designed specifically to your website, we look forward to the challenge of getting first page search engine results.
Get in touch with us with the form below and let us know what troubles you’re having. We’d love to help.
In six months, will you be wishing that you hired BTA . . . or be glad that you did?
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