Our Blog

  • If You Could Trademark One Word: Brand Positioning and the Dangers of Synonymity
    February 8, 2019

    The thought of having your brand become synonymous with the service or product it represents seems nice to many, but to others, it can be devastating. For those who haven’t […]

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  • 5 Marketing Trends for 2019
    January 2, 2019

    As digital marketers who work in an ever-changing environment of new ad targeting, content writing and social media trends, it only makes sense to plan ahead for what is predicted […]

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  • BTA Awarded Gold for Hospital Website
    November 12, 2018

    BTA is recognized for winning a 2018 gold “Best Overall Internet Site” eHealthcare Leadership Award (Hospital, 200-399 Beds) for the Western Maryland Health System (WMHS) in Cumberland, Md.     […]

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  • BlaineTurner Advertising Hires Graphic Designer
    November 9, 2018

    BTA is pleased to announce the hire of Tyler Hall, as graphic designer. Hall recently received a Bachelor of Fine Arts Degree in Graphic Design from West Virginia University’s College […]

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  • BTA is Recognized for Winning both a Davey and W3 Award
    November 7, 2018

    BlaineTurner Advertising is recognized for winning a 14th Annual Davey Award and a 13th Annual W3 Award for the Western Maryland Health System (WMHS) website. WMHS website, wmhs.com, won silver […]

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  • Marketing Podcasts: Our Curated List of Recommendations
    October 18, 2018

    According to a 2018 study by Edison Research, 44% of the U.S. population have listened to a podcast, with 66% of the U.S. population familiar with the term “podcasting.” The […]

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  • Targeting Millennials With Your Tourism Marketing Strategy
    September 27, 2018

    Millennials are both the most sought after and most frustrating demographic to reach when it comes to marketing. As of 2018, the age of these consumers ranges from 22 years […]

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  • In-Stream and Programmatic Audio Advertising: What to Consider
    September 13, 2018

    Music streaming services such as Pandora, Spotify, Apple Music, and many others are becoming a commonplace part of the consumer’s everyday life. From commuting, doing chores, working out, or simply […]

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  • Voice Assisted Technology in the Healthcare Industry
    August 23, 2018

    The healthcare industry is making a move towards integrating voice assisted technology into care plans for both patients and providers in the form of voice-enabled search optimization and technology, like […]

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