Advertising and Lead Generation
Campaigns for Customer Acquisition and RetentionContact BTA
How can you generate quality leads for your product or service and convert them into loyal customers?
You and your competitors are marketing similar products and services, so what lead generation strategies should you use to stand out from the competition?
According to a survey conducted by marketing and events media company ClickZ, content marketing for customer acquisition ranks as the most significant digital marketing trend of 2016–and that’s ahead of pay-per-click, paid search and display ads.
BTA has more than 30 years of experience successfully developing and implementing lead generation plans to tackle market growth challenges and enhance brand loyalty. Our team of advertising strategists, branding consultants, and creative innovators turn market insights into strategy. We use attractive content including articles, videos, and infographics, as well as traditional and digital advertising to successfully influence buyer behavior and stimulates purchases.
If you think you’re doing all the right things, but have been wondering, “are there better consumer outreach strategies that I should be using?” call the lead generation agency that fully understands how to reach today’s customers.
Cost-Effective Recruitment Campaign For Human Resources Department
After opening a 300-bed hospital, the human resources department at United Hospital Center faced the overwhelming challenge of finding and hiring qualified medical professionals. Declining newspaper readership and increasing classified advertising rates led the recruitment managers to Blaine Turner Advertising for ideas.
"Two years ago, our company was faced with replacing our in-house marketing manager. At that time, we chose to consider engaging a marketing firm to provide those services for us. At the conclusion of that search, we selected BlaineTurner Advertising. But, we were quick to learn that we didn't get what we thought we would - we got a whole lot more.
In BTA, we have the benefit of a firm that made the effort to really learn what our company is all about and what makes our products unique. In BTA, we have the benefit of an entire team with superior talent that is devoted to our company. In BTA, we have the benefit of a true partner helping us succeed every day."
Craig Walker, President & CEOFCX Systems, Inc.
Awards in Advertising
College Sports Information Directors of America (CoSIDA) Workshop
Our Featured Work In
We Hear You
UHC Digital / Social Ad Campaigns
UHC Direct Mail Campaigns
Mountaineer Illustrated: Men’s Basketball
West Virginia Women’s Soccer Guide
Mountaineer Illustrated: Football
WVU Athletics Annual Report
BCBank Website Design
WMHS Healthgrades Award Campaign
Advertising Blog Posts
2020 Digital Marketing Trends to Watch
February 4, 2020
Focus on Live Marketing Live marketing involves live video, messaging apps, and different ways for consumers to interact with brands. Anothe...
If You Could Trademark One Word: Brand Positioning and the Dangers of Synonymity
February 8, 2019
The thought of having your brand become synonymous with the service or product it represents seems nice to many, but to others, it can be [&...
In-Stream and Programmatic Audio Advertising: What to Consider
September 13, 2018
Music streaming services such as Pandora, Spotify, Apple Music, and many others are becoming a commonplace part of the consumer’s everyday...
Case Study: CVB and BTA Launch Integrated “GoMo” Campaign
July 13, 2018
5 Digital Marketing Skills to Have This Year
August 11, 2017
The ever-changing preferences of clients and consumers place strategic digital marketing as a top priority this year. Staying up-to-date on ...
Good Customer Service is the Lifeblood of Any Business
July 13, 2017
7 Tips to Improve Customer Satisfaction Through Social Media To run a successful business, good customer service no longer means simply send...
5 Steps to Lead Generation Success
July 11, 2017
When it comes to keeping up with the latest marketing trends, it can be difficult to know the best ways to reach your targeted audience. [&h...
Following a Strategic Process: The BTA Way
June 20, 2017
Since 1986, BlaineTurner Advertising has used creativity to deliver real business results. A lot has changed since then, but we’re still o...
5 Tactics to Gain Awareness with Video Marketing
May 19, 2017
Building awareness is a key tactic to effectively market any business. A beneficial way to accomplish this is by producing a video and posti...
In six months, will you be wishing that you hired BTA . . . or be glad that you did?
Let's Work Together
We seek out clients that value our passion for results, meticulous attention to detail, fiscal discipline, depth of experience, and culture.
We pursue relationships, not projects. We only accept projects with clients that are looking for a long-term partner. We aggressively invest the time and resources to learn about the behaviors and motivations of the people who buy your products and services. That makes us more strategic, efficient, and accountable for results.
In our experience, the most productive relationships occur when the client and agency are both willing to invest in the intelligence behind the work.
We have a depth of knowledge and experience in healthcare, manufacturing, tourism marketing, and professional services. We actively seek clients in these industries to maximize the return on investment and drive growth in your business and ours.
Most of our clients range in size from $4 million to $800 million in annual revenue with yearly marketing budgets between $100,000 and $1 million.
If you like our approach so far and think we’re a good fit, give us a call or use the form below. For a more in-depth look at the approach we take with our clients, click here for a list of questions that typically kick off a new client partnership.