The ever-changing preferences of clients and consumers place strategic digital marketing as a top priority this year. Staying up-to-date on search algorithms, social media and content creation are just a few of the skills needed for digital marketers to succeed. It is near impossible to be perfect at all marketing skills, but it is necessary to prioritize the most needed skills in order to keep up with the industry.
Understand Key Concepts
Targeted campaigns are most successful when fueled by keyword and analytic programs as well as searchable content. To advance your marketing strategy, you should be familiar with the following basic key terms:
Banner Ad: An online ad that is on top of many commercial Web sites. When clicked, it takes you to the advertiser’s landing page.
Landing Page: The advertiser’s webpage to which a user is directed after clicking on an ad.
Search Engine Optimization (SEO): The process of getting traffic from listings on search engines, such as Google, Bing, and Yahoo.
Lead: a lead indicates a potential customer who has expressed interest in a product or service.
Click-Through Rate (CTR): The rate at which visitors click an advertisement, usually calculated as a percentage of ad impressions.
Impressions: The number of times the user sees the advertiser’s ad.
Clicks: The number of times the user clicks on the advertiser’s ad.
QR Codes: Scanned with a smartphone, it allows users to instantly learn more about a product or service, by visiting a mobile version of the advertiser’s landing page.
Cost Per Click (CPC): A cost model used in online advertising that allows the advertiser to pay only when a user clicks on the ad.
Google™ Analytics: A program used to measure, collect, analysis and report Website data for purposes of understanding and optimizing Web usage.
Conversion: A “conversion” occurs when a potential customer takes the advertiser’s intended action.
Learn How to be a Social Expert
According to Hubspot, many marketers plan on spending most of their resources and time this year on social media. The difficulty is trying to create posts that are more complex than simply posting a photo here and there. Creating a social strategy for posts, events, advertisements, etc. is a task that involves much detail and the ability to maintain a social media presence.
Create Great Content
Understanding how to create content that best fits different audiences can be difficult, but it is necessary. Look into the analytics of what online consumers are searching for and use SEO to gear your content. Website copy, social posts, and other items need to be information that is worth sharing.
Pay Attention to Your Website
The content and details that you put into your website shows your clients and potential customers why they should hire you. Continuously invest some time into updating your website and paying attention to design, analytics, development, and project management. Always consider the experiences of your website visitors as a top priority, especially since your inbound marketing tactics should be drive traffic to your content.
Market Towards Mobile Users
48% of online consumers use mobile devices to search for content. Understanding how to market towards mobile users is key to marketing effectively this year. Tools such as GPS tracking are beneficial in knowing where to reach your audience and will not only help you track analytics, but also develop an effective marketing strategy.
If you are in need of digital marketers, contact BlaineTurner Advertising to ensure that your business stays up-to-date with current marketing tactics.