It’s true: individuals love to consume videos and, thanks to technology, we can watch videos anywhere and anytime. In fact, 55 percent of people consume video content from beginning to end and 43 percent want to see more video content from marketers. How are people finding these videos? Typically, through social media. On Facebook alone, 100 million hours of video are watched every day. Some may call it crazy, but we call it smart advertising.
When it comes to marketing, creating videos is a productive technique in targeting your audience. The same can be said for healthcare marketing. When it comes to your client’s healthcare marketing campaigns, videos bring your key messaging to life–giving a visual meaning and entertaining your viewers all while educating them about your client. It has been said that 4 out of 5 consumers say a video showing how a product or service works is important and 1 in 4 consumers actually lose interest in a company if it doesn’t have a video.
At BlaineTurner Advertising (BTA), we believe videos have an important value in healthcare marketing and we have the necessary tools to produce successful healthcare marketing video campaigns. As an agency, we’ve been awarded for three of our top healthcare marketing videos:
“This is Where…” Physician’s Recruitment Video
United Hospital Center
UHC Physician's Recruitment Video
Silver
- 21st Annual Communicator Award of Distinction
Bronze
- 36th Annual Telly Awards
Merit
- PRSA-WV Crystal Awards
- 32nd Annual Healthcare Advertising Awards
Oncology
United Hospital Center
UHC Oncology Department (2016)
- 31st Annual Healthcare Advertising Awards
Fulfilling The Promise
The Palliative Care Center at Sundale
- 33rd Annual Telly Award
Searching for a digital marketing agency that is the right fit for your company? BlaineTurner Advertising uses creativity to deliver real business results – We strive for continual optimization to benefit our client’s bottom line. Our clients expect us to deliver extraordinary results, and we expect nothing less. Let us create your healthcare marketing video.
For a full list of BlaineTurner Advertising awards, please visit: https://blaineturner.com/the-awards/.
Resources:
https://animoto.com/blog/business/video-marketing-cheat-sheet-infographic/