Syd Webb, PhD
Associate Creative Director

As a marketing and communication leader, I thrive on turning complex ideas into engaging stories. Throughout my career, from a large federal public health agency to a nimble health tech startup, I’ve honed the art of crafting messages that resonate, inspire, and drive people and businesses to take action. I bring a unique blend of professionalism, passion, and a touch of fun to everything I do.

This dedication extends beyond my professional life and into my personal commitment to health literacy and health equity. For the past 16 years, West Virginia has been my home and I am deeply invested in ensuring that everyone has access to clear, accessible health information. My work has empowered firefighters on the front lines, supported healthcare workers in preventing infections, and helped Medicaid beneficiaries understand their benefits, access care, and make informed health decisions.

Outside of work, I’m an adventurer at heart. I enjoy exploring new places and revisiting old stomping grounds, like Boston and Pittsburgh. I love spending time and making memories with my spouse, two young sons, and our beloved yellow lab. Whether it’s visiting a museum or going to a sporting event, I’m always up for the next adventure that lets me embrace my inner kid!

I earned my PhD and BA in Communication Studies from West Virginia University, and my MA in Health Communication at Emerson College in collaboration with Tufts University School of Medicine.