Challenge
FCX Systems, the world’s leading manufacturer of solid-state frequency converters, ground power support (GSE) and custom power conversion solutions around the world, came to us for a manufacturing marketing strategy.
FCX was adept at exceeding specifications for their clients, however, there was a lack of branding that used this unique positioning to set the company apart from the competition. The primary challenges they faced were:
- Building brand awareness
- Generating quality leads
- Converting leads and increasing sales
Strategy
Our team produced a solution which involved developing a “Brand Promise” to establish FCX’s dedication to quality, customer satisfaction, and innovation. A tag line was added to their existing logo to reinforce FCX’s position as a strategic parent and to openly demonstrate the organization’s business ethics.
Their website also received a complete redesign, honoring the branding and superlatives, which set FCX apart from the competition. A blog answering technical questions related to the industry was included as part of a Search Engine Optimization (SEO) strategy. Also, the site houses seven online videos, showcasing additional client problems and FCX solutions.
A Corporate Brochure was designed to tell stories of FCX solving client problems, instead of solely selling products and capabilities.
Sale sheets were created for product specifications.
Results
The Corporate Brochure won both a Silver Davey Award and a Silver Communicator Award of Distinction in the print category.
In twelve months, the newly-designed Web site traffic increased by 94%, while unique visitors increased by 107%. The contact form pageviews nearly tripled.
94%
Increase in Web Traffic
107%
Increase in Unique Visitors
Is your company in need of a new marketing strategy? Contact us today to get your consultation started.