FCX Systems Case Study

Manufacturer Embraces Cohesive Branding Strategy

FCXSite

Challenge

FCX Systems, the world’s leading manufacturer of solid-state frequency converters, ground power support (GSE) and custom power conversion solutions around the world, came to us for a manufacturing marketing strategy.

FCX was adept at exceeding specifications for their clients, however, there was a lack of branding that used this unique positioning to set the company apart from the competition. The primary challenges they faced were:

  1. Building brand awareness
  2. Generating quality leads
  3. Converting leads and increasing sales

Strategy

Our team produced a solution which involved developing a “Brand Promise” to establish FCX’s dedication to quality, customer satisfaction, and innovation. A tag line was added to their existing logo to reinforce FCX’s position as a strategic parent and to openly demonstrate the organization’s business ethics.

fcx-identity

Their website also received a complete redesign, honoring the branding and superlatives, which set FCX apart from the competition. A blog answering technical questions related to the industry was included as part of a Search Engine Optimization (SEO) strategy. Also, the site houses seven online videos, showcasing additional client problems and FCX solutions.

 

fcx-cbrochurefeature

A Corporate Brochure was designed to tell stories of FCX solving client problems, instead of solely selling products and capabilities.


 

Sale sheets were created for product specifications.

fcx_salessheet


Results

The Corporate Brochure won both a Silver Davey Award and a Silver Communicator Award of Distinction in the print category.

In twelve months, the newly-designed Web site traffic increased by 94%, while unique visitors increased by 107%. The contact form pageviews nearly tripled.

94%


Increase in Web Traffic

107%


Increase in Unique Visitors


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