Challenge
United Hospital Center’s (UHC) Bruce Carter United Orthopaedic and Spine Center located in Bridgeport, W.Va. – a member of WVUMedicine – provides a wide range of musculoskeletal physician services. With the launch of a new center, the facility had limited presence in important digital channels and needed help getting in front of the right prospects, with the right message, at the right time.
Strategy
BlaineTurner Advertising created a conversion-centric, responsive microsite that highlighted key information for prospective patients. The site included supporting information for all treatments provided, physician and staff video bios and informative high-value content to engage patients. A targeted digital promotion consisting of Google™ AdWords and Facebook ads, coupled with search engine optimization, traditional print ads and television commercials promoted the URL.
Results
In twelve months, the microsite received 19,550 unique web visitors and was highlighted as a featured snippet at the top of Google™ search results. UHC’s Bruce Carter United Orthopaedic and Spine Center has seen a 20% increase in scheduled appointments since campaign launch.