We are undoubtedly in the artificial intelligence—better known today simply as AI—era. It is an era where industries, including marketing and advertising, are transforming rapidly. At BlaineTurner Advertising (BTA), we are committed to harnessing the power of this technology to remain an industry leader and support our clients in the best ways possible.
There is a proliferation of AI startups, tools, and features. Our focus at BTA is on adapting to the changing landscape and working to shape the future of marketing. We know how important it is to learn and use AI, when and where appropriate, to support our clients’ success.
Staying Ahead of the Curve
We understand that leveraging AI technology is essential for gaining a competitive edge. Our team is continually exploring how AI can enhance consumer targeting and engagement, improve cost efficiency, and accelerate our speed to market. By embracing these advancements, we can deliver innovative solutions that meet our client’s needs while using the tools to improve our internal processes.
To remain at the forefront of AI developments, we are proud members of the Agency Management Institute, a network that supports small to mid-sized agencies. This affiliation provides valuable training and consulting services, empowering us to explore AI’s potential fully.
Collaborative Learning
BTA actively participates in the Agency Management Institute CIO/Innovation Network, focusing on AI alongside several peer agencies. These virtual meetings provide an opportunity for collaboration, exchanging insights on our experiences using AI successfully (and unsuccessfully, too!). Discussions cover everything from employer policy considerations to agency-specific pilot programs designed to implement AI tools to solve a current challenge and bring greater efficiency to agency work. This shared learning experience allows us to stay ahead of the curve and ensures we can provide our clients with the most cost-effective and innovative solutions.
The Human Aspect of Agency Work
While AI offers many advantages, it cannot replace the human interpersonal relationships we have built with our clients. At BTA, we are dedicated to understanding our clients’ unique marketing and advertising needs and goals. Our clients value the quality of our work and the transparent communication we maintain throughout our partnership.
Our relationships with clients are paramount. We take the time to listen and truly understand their needs. Through this process of learning about our clients, we build trust that AI cannot replicate. As a result, AI should complement and optimize work but never replace the human emotion, creativity, and intuition we bring to what we love to do.
Client-First, Always
As we navigate the ever-changing marketing landscape, BTA is dedicated to learning and implementing AI technologies thoughtfully, ethically, and in the best interest of our clients. Our involvement with the Agency Management Institute and participation in their AI virtual peer group ensure that we stay ahead of industry trends and can turn innovative ideas steeped in research into actionable outcomes for our clients. In this capacity, we are positioned to shape the future of marketing, always prioritizing our clients’ goals.