As Visit Mountaineer Country Convention & Visitors Bureau (VMCCVB) celebrates its 40th anniversary, BlaineTurner Advertising (BTA) is proud to reflect on a decades-long partnership rooted in strategy, innovation, and trust. Our collaboration with VMCCVB is more than a collection of projects—it’s a testament to the power of long-term client-agency alignment.
Built to Last: A Partnership Forged in Strategy
At BTA, we pursue relationships—not just projects. Our work with VMCCVB perfectly exemplifies this philosophy. What began as individual marketing efforts has evolved into a dynamic, collaborative relationship built on mutual respect and shared goals.
We believe a strong client-agency relationship is a strategic advantage. It’s all about fit—alignment in thinking, experience, goals, and work styles. That’s why we seek out clients like VMCCVB who value transparency, shared success, and bold ideas.
From Milestones to Momentum
One of our most impactful collaborations was the complete redesign of the CVB’s website, VisitMountaineerCountry.com. This effort transformed an outdated site into a powerful tool for planning and discovery, supporting locals, tourists, and staff alike.
Key features of the new website included:
- Mobile-optimized user experience with simplified navigation
- Interactive, city-specific planning tools
- Backend upgrades that streamline management for VMCCVB’s team
- SEO-forward design to grow visibility and site traffic
The result? A website that not only celebrates the beauty of Mountaineer Country but also supports economic development through tourism.
Our Approach: Strategic, Transparent, Long-Term
Our work with VMCCVB reflects our broader approach to every client relationship:
- We start with research and planning to build strong foundations
- We combine monthly service fees and project budgets to enable strategic agility
- We deliver measurable results that evolve with the client’s goals
This model allows us to be more accountable, proactive, and invested in every client’s success. With VMCCVB, this philosophy has driven years of consistent collaboration and results.
Looking Ahead—Together
As VMCCVB steps into its fifth decade, we’re excited to continue supporting their mission to showcase Mountaineer Country as a vibrant, welcoming destination. Their success is our success—and we remain committed to being an indispensable partner every step of the way.
Cheers to 40 years of impact, and many more to come!