Cost-Effective Recruitment Campaign For Human Resources Department Challenge

United Hospital Center

UHC-HRsite

Challenge

After opening a 300-bed hospital, the human resources department at United Hospital Center faced the overwhelming challenge of finding and hiring qualified medical professionals. Declining newspaper readership and increasing classified advertising rates led the recruitment managers to BlaineTurner Advertising for ideas


Strategy

The agency developed new branding, a dedicated H.R. Web site, a Facebook page and online media strategies, including Indeed.com, to drive applicants to the recruiters.


Results

The online campaign actually reduced the hospital’s annual recurtiment budget by $34,000.00.

uhc-recruitment-ads

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