CASE STUDY: WEST VIRGINIA UNIVERSITY SPORTS COMMUNICATIONS, Morgantown, WV
In sports . . . seconds count. Since 1994, BlaineTurner Advertising has held the primary graphics contract for West Virginia University Sports Communications. And every day, 24/7, the department puts BTA to the test:
- A 6-second video animation to promote the NCAA Sweet Sixteen: requested at 12:15 pm, delivered at 3pm;
- 31 new pages for Mountaineer Illustrated Football Game Program: requested at 9am, delivered at 4pm;
- The WVU Football Media Guide: 208 pages designed, proofed, and delivered to the printer in 329 hours.
When the agency had a few seconds to spare, we developed the Mountaineer DeskMate, a dynamic screen saver that provides instant updates on WVU sports news, scores, special promotions and video. This project was developed on spec – completely unsolicited by the client – and won first place in the National Collegiate Athletic Marketing Awards for Multimedia Advertising.
Results: 40,000 downloads in the first 30 days.