Strategic Planning Posts
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Marketing Through Coronavirus: Your Customers Are Watching
May 19, 2020Anyone who has managed brand marketing during a pandemic, raise your hand. Yeah, me neither. There is no class, handbook or “Yoda” for marketing through […]
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2020 Digital Marketing Trends to Watch
February 4, 2020Focus on Live Marketing Live marketing involves live video, messaging apps, and different ways for consumers to interact with brands. Another form of this has […]
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If You Could Trademark One Word: Brand Positioning and the Dangers of Synonymity
February 8, 2019The thought of having your brand become synonymous with the service or product it represents seems nice to many, but to others, it can be […]
