New United Hospital Center Employment Site Assists UHC With Healthcare Recruitment
August 28, 2013
This website redesign offers UHC a huge advantage over its competitors. Not only is the site branded to UHC and easy to use, but it also offers job seekers the ability to meet their recruiters and ask them any questions that they might have before applying. BTA has already reduced UHC’s employee recruitment spending by over $25,000.
BlaineTurner Advertising Awarded Three Communicator Awards
June 21, 2013
BlaineTurner Advertising (BTA), a full-service marketing and public relations agency in Morgantown, W.Va., was recently honored with three Communicator Awards, recognizing its work for the Greater Morgantown Convention & Visitors […]
BlaineTurner Advertising Earns Aster Award for UHC Video
June 18, 2013
The Aster Awards Program is an elite competition recognizing the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising. The UHC 30-second television commercial highlights the institution’s physicians and services.
Social Media Study:”Word of Keyboard” is the new “Word of Mouth”
June 14, 2013
It is obvious that it is crucial for a business to appeal to all of its consumers and as many demographics as possible. However, Taco Bell is the perfect example of making a niche market happy.
BlaineTurner Wins Two Telly Awards For Outstanding Work In Video
May 16, 2013
The Telly Awards honors outstanding work in film and video production, and recognizes BTA’s work creating two 30-second television ad productions titled “Urology Technology at UHC” and “Cecil B. Highland, Jr. and Barbara B. Highland Cancer Center at UHC.”
BTA Mom Goes Gangnam-Style in Bridgeport!
March 29, 2013
Before viewing the YouTube Gangnam-Style video for the first time, I was told “This will change your life, FOREVER!” Yes, it was a fun video… that I then had to watch over and over and over…and over again and share with everyone I knew, but “…change my life?”… and “…FOREVER?”
Anyone who knows me a bit, knows I can get a little OCD once a tiny idea enters my head...
Marketing Campaigns . . . By the Numbers
March 15, 2013
Before making renovations to a house, most of us check the “return on our investment.” According to U.S. News turning an attic into a bedroom will recoup 73 percent of your investment, a kitchen remodel returns 66 percent, and a bathroom remodel, 62 percent. Like advertising, these are guidelines to make an informed decision, not guarantees.
So, before you invest in a marketing campaign, you should run the numbers, beginning with objectives that are SMART...
A Social Media Success Story: How Do You Reach Consumers Who Desire Anonymity?
March 13, 2013
West Virginia University Center for Reproductive Medicine (Center) provides diagnosis and treatment for infertility and problems that affect the reproductive system for both men and women.
The Center’s management set a goal to increase the number of patient inquiries and appointments, and BlaineTurner Advertising was contacted for a marketing strategy...
Marketing Matters: Is it time to hire an expert to take over your business’ online marketing?
February 20, 2013
When it comes to online marketing, BlaineTurner Advertising, Inc., devises strategies that fuse content with technology and helps your brand make deeper connections through blog posts, white papers, forum posts, […]