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What are the most effective strategies for destination marketing when you’re competing with similar destinations?
BTA has honed its destination marketing expertise with decades of experience. We know how people search for travel and we define the subtle differences in behavioral patterns across demographics using audience segmentation. This allows us to accurately predict search tendencies and persona behavior: to put the right message in front of the right people at the right time.
With our finger on travel and tourism trends, we put our research into action, building a process around content marketing, tourism keyword research and real time tracking.
We use platforms (and you can too!), such as Google Analytics and HubSpot to discover who is interacting with our client’s brands, so we can tailor our approach.
If you think you’re doing all the right things, but have been wondering, “why are my competitors seeing more engagement with their content?” you can relax. You’ve just found the agency for marketing hospitality and tourism that will strengthen your brand, engage your visitors and report results . . . all within your tourism marketing budget.
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CVB Debuts Brand Mascot With Social Media Campaign
BlaineTurner Advertising (BTA) wanted to enhance the Greater Morgantown Convention and Visitors Bureau’s (GMCVB) brand recognition and appeal to ages, including Morgantown, W.Va. locals so we created and introduced a brand mascot, “Mo” the groundhog.
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"The BlaineTurner team is the creative engine that drives Visit Mountaineer Country Convention & Visitors Bureau to achieve new levels of success year after year. Their team of professionals enables VMCCVB to do what we do, well."
Susan Riddle, President and CEO
Visit Mountaineer Country Convention & Visitors Bureau -
Awards in Tourism
W.Va. Governor’s Conference on Tourism
5
Web Marketing Association
2
Communicator
1
Davey
1
Our Featured Work In
Tourism
Tourism Blog Posts
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BTA is Recognized for Winning a Davey Award
December 4, 2019BlaineTurner Advertising is recognized for winning gold in the 15th Annual Davey Awards for the Greater Morgantown Convention and Visitors B...
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Targeting Millennials With Your Tourism Marketing Strategy
September 27, 2018Millennials are both the most sought after and most frustrating demographic to reach when it comes to marketing. As of 2018, the age of thes...
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6 Tips for Tourism Marketing: The BTA Way
June 30, 2018Here at BlaineTurner Advertising, our team works together to ensure your information is comprehensive, as well as easily accessible and sear...
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BTA is Recognized for Winning a Communicator Award of Distinction
June 25, 2018BlaineTurner Advertising is recognized for winning a 2018 Communicator Award of Distinction in the Integrated Campaign category. The Communi...
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5 Digital Marketing Skills to Have This Year
August 11, 2017The ever-changing preferences of clients and consumers place strategic digital marketing as a top priority this year. Staying up-to-date on ...
In six months, will you be wishing that you hired BTA . . . or be glad that you did?
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Let's Work Together
We seek out clients that value our passion for results, meticulous attention to detail, fiscal discipline, depth of experience, and culture.
We pursue relationships, not projects. We only accept projects with clients that are looking for a long-term partner. We aggressively invest the time and resources to learn about the behaviors and motivations of the people who buy your products and services. That makes us more strategic, efficient, and accountable for results.
In our experience, the most productive relationships occur when the client and agency are both willing to invest in the intelligence behind the work.
We have a depth of knowledge and experience in healthcare, manufacturing, tourism marketing, and professional services. We actively seek clients in these industries to maximize the return on investment and drive growth in your business and ours.
Most of our clients range in size from $4 million to $800 million in annual revenue with yearly marketing budgets between $100,000 and $1 million.
If you like our approach so far and think we’re a good fit, give us a call or use the form below. For a more in-depth look at the approach we take with our clients, click here for a list of questions that typically kick off a new client partnership.
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Ginna Royce
CEO / Creative Director